Book Your Exhibitor Spot Today and Grow Your Business.
Book yours today and don't miss a chance to be part of America's biggest gathering of bulk and private label.
09:00 AM 09:10 AMOyster Room |
Ankita OkateChief Growth Officer and Events Head at Beverage Trade Network
Sid PatelCEO and Founder at Beverage Trade Network and IBWSS Shows |
Welcome & Market Framing for 2026Setting the context for the next two days — market realities, opportunities, and where bulk and private label are headed. |
09:10 AM 09:30 AMOyster Room |
Emily HainesWinemaker at Trinchero Family Estates
Ankita OkateChief Growth Officer and Events Head at Beverage Trade Network |
Data & Market Intelligence: The Bulk & Private Label OutlookA data-led view of demand trends, pricing pressure, buyer behavior, and where real commercial opportunities are emerging in 2026. |
09:30 AM 10:00 AMOyster Room |
Private Label & Retail Exclusives: How Winemakers Build for Retail FirstHow leading winemakers collaborate with retail buyers to design wines for price, style, margin, and shelf performance — and why private label has become a primary growth lever. |
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10:00 AM 10:20 AMOyster Room |
Sid PatelCEO and Founder at Beverage Trade Network and IBWSS Shows |
Building Your AI Sales ProcessThis session shows how AI can be used practically to grow distribution — not someday, but now. Based on real workflows used by wine and spirits producers, you’ll learn how AI helps identify the right buyers, prioritize markets, shorten sales cycles, and scale bulk and private label placements. Built for founders, winemakers, and commercial teams who want AI to support sales execution, not replace it. |
10:20 AM 11:00 AMOyster Room |
Steve Beckner, CSWWine & Spirits Buyer at Grocery Outlet
Kimberly ShannonBeer, Wine and Liquor Specialist at Giant Eagle, Inc
Bruce AbbottPresident at LIQUOR STORES USA NORTH INC
Rachelle CarandangSenior Manager - Product Development and Sourcing Beverages at Sam's Club |
Private Label & Exclusive Brands: How National Retailers Are Building Their PortfoliosNational retailers are doubling down on private label and exclusive brands to drive margin, loyalty, and differentiation. This panel breaks down what’s fueling the shift, how retailers evaluate new opportunities, and what producers must get right to win and scale these programs. |
01:00 PM 01:30 PMOyster Room |
TBA |
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01:30 PM 02:00 PMOyster Room |
How to Sell Bulk Spirits & Private Label in 2026Bulk spirits and private label are growing fast — but they follow a very different sales playbook than branded products. This session breaks down how deals are structured, what buyers actually prioritize on quality and price, and how suppliers can position themselves to win long-term programs. Learn what it takes to move from bulk supply to scaled private label partnerships. |
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02:00 PM 02:30 PMOyster Room |
Sarah (Morra) QualtersVP of Marketing at Rack & Riddle Custom Wine Services
Jan Kotowski ChangChief Operating Officer at Archer Roose
Megan BrodieHead of Global Portfolio & Winemaking, Archer Roose Wines |
Product Innovation Panel: How Suppliers Help Retail Chains Drive Foot TrafficRetail chains are under pressure to attract new shoppers and keep them coming back. This panel explores how forward-thinking suppliers are working with retailers on innovation that drives real results — from exclusive launches and in-store experiences to loyalty programs and data-led promotions that increase visits and basket size. |
02:30 PM 03:00 PMOyster Room |
The Certifications That Actually Drive Retail Listings, Margins & Shelf PerformanceCertifications now influence how retailers build assortments, justify pricing, and communicate value — but not all seals deliver commercial impact. This session cuts through the noise to reveal which certifications actually drive listings, sales velocity, and margin, which are becoming table stakes, and which no longer move the needle. Learn how retailers, certifiers, and producers view certifications as a commercial tool, not just a marketing badge. |
09:00 AM 09:10 AMOyster Room |
Ankita OkateChief Growth Officer and Events Head at Beverage Trade Network
Sid PatelCEO and Founder at Beverage Trade Network and IBWSS Shows |
Day 2 Kickoff by ModeratorInsights from Day 1 — tariffs, supply chain shifts, bulk buyer demand — and setting the stage for what’s ahead: private label growth, product innovation, and new retail opportunities. This kickoff highlights the practical takeaways from the first day and prepares attendees to dive into the consumer, retail, and innovation-focused discussions that will shape the future of the drinks industry. |
09:10 AM 09:40 AMOyster Room |
Streamlining Shipping & Logistics for Bulk Wine and SpiritsShipping and logistics are critical cost drivers in bulk wine and spirits. This session breaks down how producers and buyers are optimizing freight, storage, and timing to reduce risk, protect margins, and move product more efficiently. Learn practical strategies to streamline logistics and scale bulk programs with confidence. |
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09:40 AM 10:10 AMOyster Room |
How Multi-Unit Restaurants & Hotels Choose Beverage PartnersHotel groups and multi-unit restaurant operators are building exclusive wine, spirits, and RTD programs to drive consistency, margin, and brand identity. This session offers an inside look at how hospitality buyers design private label programs, evaluate bulk partners, and award high-volume, long-term contracts — and what suppliers must deliver to win these opportunities. |
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10:10 AM 10:40 AMOyster Room |
Adam SpiegelPresident and Master Distiller of Corning & Company |
Behind the Buy: How Bulk Spirits Buyers Are Sourcing in 2026Bulk spirits sourcing is changing fast — from whiskey oversupply to rising demand for flavored vodkas, agave-based spirits, and RTDs. In this buyers-only panel, hear how leading spirits buyers are navigating pricing volatility, tariffs, and innovation pressure, what they’re actively sourcing, and how bulk suppliers can position themselves as long-term partners. |
10:40 AM 11:00 AMOyster Room |
Distributor and Importer PanelDistributors sit at the center of today’s bulk and private label ecosystem. This panel reveals how distributors evaluate new opportunities, what drives portfolio decisions, and how suppliers can stand out in an increasingly crowded market. Learn what it takes to get picked up, how pricing and logistics influence deals, and how distributors are adapting to tariffs, shifting consumer demand, and supply chain pressures. |
01:00 PM 01:40 PMOyster Room |
Thomas GregoryVice President and Corporate Director of Food and Beverage at Pacifica Hotels
Serena HarkeyGeneral Manager at Cowboys Club |
On-Premise Secrets: What National Bars & Restaurant Groups Really WantLarge bar and restaurant groups are increasingly turning to bulk and private label programs to control costs, build differentiation, and scale consistently across locations. This buyers panel reveals what on-premise groups are sourcing right now, how they evaluate suppliers, and what it takes to win and grow multi-unit beverage programs. |
01:40 PM 02:10 PMOyster Room |
TBA |
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02:10 PM 02:40 PMOyster Room |
Private Label Metrics You Need To Pay Attention To: Data, Loyalty & The Costco EffectPrivate label is no longer about low price — it’s about trust, loyalty, and premium perception. This session breaks down the data, loyalty models, and strategies that leading retailers use to turn private brands into high-performing traffic and margin drivers, and what suppliers must understand to succeed in this new private label era. |
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02:40 PM 03:00 PMOyster Room |
TBA |
Book yours today and don't miss a chance to be part of America's biggest gathering of bulk and private label.