Evan Traub is a Senior Account Director at IMI Agency, one of the leading hospitality marketing and beverage program development firms in North America. With extensive experience building national and multi-unit beverage programs for hotel groups, restaurant chains, entertainment concepts, and global hospitality brands, Evan serves as a strategic connector between suppliers and the country’s most influential on-premise buyers.

At IMI, Evan leads cross-functional initiatives that bring together brand partners, corporate beverage teams, and operational stakeholders to design programs that drive revenue, elevate guest experience, and strengthen long-term brand relationships. His work spans menu strategy, promotional calendar design, activation planning, and the development of scalable beverage solutions tailored to the unique needs of multi-unit operators.

Evan’s strength lies in translating supplier capabilities into meaningful value for hospitality groups—helping brands understand chain economics, operational realities, and the decision frameworks behind national beverage selection. His industry relationships and deep understanding of buyer expectations make him a trusted advisor to both suppliers and operators navigating today’s evolving on-premise landscape.

As the moderator of Product Innovation: How Suppliers Are Helping Retail Chains Drive Foot Traffic, Evan will guide a candid discussion with leading hotel and restaurant buyers on how supplier partnerships, product innovation, and program design contribute directly to foot traffic, guest engagement, and measurable business outcomes.