Setting the context for the next two days — market realities, opportunities, and where bulk and private label are headed.

From pricing and supply to buyer demand and international trade, this session examines the forces shaping the global bulk wine and spirits market and where suppliers should focus for future growth.

How leading winemakers collaborate with retail buyers to design wines for price, style, margin, and shelf performance — and why private label has become a primary growth lever.

Artificial intelligence is reshaping sales, operations, forecasting, and decision-making across the beverage industry. Hear how leading companies are implementing AI and creating measurable business value.

Retail buyers discuss how they evaluate suppliers, develop exclusive brands, and identify new opportunities. Gain insight into what retailers want and how to position your business for growth.

Hear directly from cruise buyers about sourcing priorities, supplier expectations, tender processes, and the factors that influence purchasing decisions.

Explore how buyers evaluate bulk spirits, barrel inventory, and private label opportunities. Learn about pricing, sourcing strategies, and building long-term supply relationships.

Discover how suppliers are helping retailers increase traffic, strengthen customer loyalty, and grow sales through exclusive products, promotions, and strategic collaboration.

The no- and low-alcohol (NoLo) beverage category has moved far beyond simple substitution — it is now a frontier for genuine craft, scientific innovation, and meaningful consumer connection. This talk explores how producers can move past the limitations of early-generation NoLo products to create beverages that deliver real sensory satisfaction, emotional resonance, and perceived value.

Whether you are a producer, buyer, or brand strategist, this talk offers a practical and forward-looking perspective on how the NoLo category can create lasting value — not by promising less, but by delivering more.