Deb Juergenson is the Chief Winemaking Officer at Bronco Wine Company and a highly experienced wine industry professional with deep expertise in sourcing, private label development, and bulk wine supply chains. She has worked closely with importers, retailers, and producers, giving her a strong understanding of how wines are evaluated from both a quality and commercial perspective.

Her experience spans building private label programs, managing supplier relationships, and navigating the complexities of bulk wine procurement across global markets. Deb brings a practical, buyer-focused lens to the industry—helping producers understand what drives purchasing decisions, long-term partnerships, and repeat business.

At International Bulk Wine and Spirits Show 2026, Deb will share actionable insights on how buyers assess bulk wine opportunities, what makes a supplier stand out, and how to turn bulk wine into successful, scalable commercial programs.