The opening remarks from BTN’s Chief Editor and Show Emcee, Malvika Patel, will set the tone for two days of actionable insights, strategy sessions, and high-level networking focused on the business of bulk and private label. This year’s theme, “The New Economics of Wine & Spirits,” explores how supply chain challenges, global tariffs, and shifting consumer behavior are redefining sourcing, pricing, and brand growth.

Join Dr. Liz Thach, MW, as she shares the latest consumer, sales, and category data shaping the U.S. wine and spirits landscape. In this session, you'll learn how inflation, shifting demographics, health consciousness, and premiumization are impacting what people drink, how they buy, and where they spend. Walk away with actionable insights to adjust your sourcing, pricing, and portfolio strategy for today's economic environment.

Panel: Gallo, Constellation, Delicato, Trinchero

Hear firsthand from major buyers on what’s changed in bulk procurement and partnerships. Discover their current expectations on pricing, quality, logistics, and packaging. Learn how suppliers can offer value in an increasingly margin-driven environment. A must-attend session for producers looking to secure long-term bulk contracts.

Sarah Renteria shares proven strategies to successfully market and position private label wines to national retailers, highlighting exactly what buyers expect and how to stand out in a competitive landscape. Explore the key elements—design, pricing, and storytelling—that make a private label wine attractive to high-volume buyers.

Gain insights into how to structure your offering. A must attend session if you want to close your private label offering pitches and grow your private label business.

In today’s challenging market, leading on-premise groups reveal how they’re adapting beverage programs to manage rising costs and shifting guest expectations. Learn which strategies are helping operators maintain profitability without sacrificing quality or experience.
Gain insights on product selection, pricing models, and supplier collaboration that drive results.

A must-attend session for other restaurant and bar chain buyers looking to benchmark, share challenges, and gain proven ideas from top-performing programs.

Global supply chains have become more complex than ever—impacted by changing trade policies, rising tariffs, freight volatility, and sourcing disruptions. In this session, logistics expert Horst Mueller of Kuehne + Nagel breaks down the latest challenges and offers practical strategies to streamline movement of bulk wine and spirits.

Learn how to reduce delays, manage costs, optimize routing, and prepare for regulatory fluctuations. Whether you’re shipping in tanks, IBCs, or containers, this session is essential for staying competitive in a rapidly evolving import-export environment.

Adam LaZarre and Christian Deakin dive into the technical and market aspects of dealcoholized beverages, exploring trends and product development strategies.

Speakers:

• Adam LaZarre, Director of Winemaking, Wine Hooligans / BevZero
• Christian Deakin, Product Development Manager, Wine Hooligans / BevZero

A global initiative by Beverage Trade Network with some of the leading wine associations heads and wine region advocates around the world on how we can grow wine consumption. The platform will brainstorm ideas that trade can apply in growing the wine category globally.

The points of discussion:

• Wine and Consumer: How we can we communicate with fresh ideas with the end consumer
• Wine and Culture: How we can use current culture to grow wine consumption
• Wine and Trade: How trade can push wine in new way
• Wine and big companies: How leading companies around the world can help
• Wine and transparency: How can we story tell the sustainability and transparency
• Wine and health: What can we do here

As consumer preferences evolve, the demand for mindful beverages—including low-ABV, non-alcoholic options, sustainable wines, and functional spirits—is rapidly reshaping the global drinks market. For producers, importers, and distributors, adapting to these trends is no longer optional—it’s essential to stay competitive and relevant.

This panel will bring together industry leaders to explore how the bulk and private label sectors can align with this growing shift. Discussion topics include sourcing sustainable ingredients, innovative production methods, labeling transparency, and marketing strategies tailored for both on- and off-trade channels.

Attendees will walk away with actionable insights on how to position their brands for success, build value-driven partnerships, and meet the expectations of today’s health-conscious and sustainability-focused buyers.

In this focused panel, top retail buyers share what’s currently driving placement decisions across bulk, branded, and private label wine and spirits. From shifting consumer demand to tighter margins, attendees will learn how retail strategies are evolving in 2025.

Panelists will explore how suppliers can better align with buyer expectations, create mutually beneficial partnerships, and deliver value at every price point. Whether you're aiming to expand regionally or go national, this session delivers real-world insights from those making the decisions.

As sustainability becomes a critical driver in purchase decisions, both consumers and trade buyers are demanding more from the brands they work with. This panel, moderated by Malvika Patel, explores how suppliers in the bulk and private label space can integrate sustainability into sourcing, packaging, and operations—while still remaining cost-effective.

Panelists will discuss what buyers are prioritizing when it comes to environmental responsibility, how climate concerns are influencing purchasing behavior, and what practical steps producers can take now to stay ahead of the curve.

This is a must-attend session for anyone looking to align their supply chain with the expectations of a rapidly changing world.

Ian Perez walks attendees through the process of creating and launching a successful beverage alcohol brand, covering branding, compliance, and market strategies.