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Conference Schedule

Meet our 2018 Speakers

Session 2: November 09, 2021

9:00 am 9:30 am

Todd Azevedo

Wine & Grape Broker, Partner at Ciatti

Global Wine Market Update and Opportunities

Steve Dorfman of the Ciatti Wine Company will discuss the latest trends and opportunities in the global bulk wine market.

9:30 am 10:00 am

Kevin Mehra

President and Founder, Latitude Beverage

How to Build a 500,000 case Virtual Wine Company

How Kevin Mehra and team built his wine company into the fastest growing wine company in the US market. With no winery and vineyards, how can entrepreneurs build a 500,000 cases wine business? Solid tips on marketing, branding, sales, and distribution for private label brand owners, wineries, breweries, and distilleries.

10:00 am 10:30 am

Eric Guerra

Chief Sales & Marketing Officer, Vineyard 29

Setting Up Your Sales Channels and Process To Double Your Revenue

A must attend session that will help you build your sales process and break it down to various components in growing your top line growth for your winery, brewery and distillery.

Includes insights on staff management, P&L management, national account sales, distributor development & management, export sales, direct to consumer sales, call center direct to winery sales, bulk wine sales, custom crush/AP sales, wine development and future strategic growth.

Session 3: November 10, 2021

2:00 pm 2:30 pm

Jeffrey P Cody

Wine Buyer for Whole Foods

Tips For Retailers To Effectively Merchandise and Price Their Private Label Labels

What happens on the sales floor? Floor operations at the retail level are often overlooked. Floor execution is just as important as setting up the pieces to create the brand. In this session, you will learn about 1. How mainstream wine retail pricing can impact your private label sales. 2. How to set up promo retail pricing. 3. People who are working on the floor.

Bonus: Insight onto how Amazon and WFM plan to build its private label customers.

2.30 pm 3:00 pm

Art of Custom Wines – From Procurement to Fulfillment

TWC sells 700K cases annually of both custom crush and private label wines to some 70 national chains and 300 domestic wineries. In this session get insights into the process of a customer order to fulfillment.

3:00 pm 3:30 pm

Luke Arie

Regional Sales Manager, California & Bulk division

5 guidelines for navigating bulk wine logistics

Shipping bulk wine or spirits inland or overseas? Discover what your transport options are. The benefits and limitations of the equipment available and key considerations when building a bulk logistics supply chain. This session will bring industry perspective on bulk wine and spirits logistics. Luke Arie will highlight how to preserve the quality and safety of the wine in transit, and strategies for optimising the supply chain and the associated challenges.

Session 4: November 10, 2021

Book Your Exhibitor Spot Today and Grow Your Business.

Book yours today and don't miss a chance to be part of America's biggest gathering of bulk and private label.

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