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Conference
Conference Schedule
Meet our 2018 Speakers
Session 2: November 09, 2021
9:00 am 9:30 am |
Todd AzevedoWine & Grape Broker, Partner at Ciatti |
Global Wine Market Update and OpportunitiesSteve Dorfman of the Ciatti Wine Company will discuss the latest trends and opportunities in the global bulk wine market. |
9:30 am 10:00 am |
Kevin MehraPresident and Founder, Latitude Beverage |
How to Build a 500,000 case Virtual Wine CompanyHow Kevin Mehra and team built his wine company into the fastest growing wine company in the US market. With no winery and vineyards, how can entrepreneurs build a 500,000 cases wine business? Solid tips on marketing, branding, sales, and distribution for private label brand owners, wineries, breweries, and distilleries. |
10:00 am 10:30 am |
Eric GuerraChief Sales & Marketing Officer, Vineyard 29 |
Setting Up Your Sales Channels and Process To Double Your RevenueA must attend session that will help you build your sales process and break it down to various components in growing your top line growth for your winery, brewery and distillery. Includes insights on staff management, P&L management, national account sales, distributor development & management, export sales, direct to consumer sales, call center direct to winery sales, bulk wine sales, custom crush/AP sales, wine development and future strategic growth. |
Session 3: November 10, 2021
2:00 pm 2:30 pm |
Jeffrey P CodyWine Buyer for Whole Foods |
Tips For Retailers To Effectively Merchandise and Price Their Private Label LabelsWhat happens on the sales floor? Floor operations at the retail level are often overlooked. Floor execution is just as important as setting up the pieces to create the brand. In this session, you will learn about 1. How mainstream wine retail pricing can impact your private label sales. 2. How to set up promo retail pricing. 3. People who are working on the floor. Bonus: Insight onto how Amazon and WFM plan to build its private label customers. |
2.30 pm 3:00 pm |
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Art of Custom Wines – From Procurement to FulfillmentTWC sells 700K cases annually of both custom crush and private label wines to some 70 national chains and 300 domestic wineries. In this session get insights into the process of a customer order to fulfillment. |
3:00 pm 3:30 pm |
Luke ArieRegional Sales Manager, California & Bulk division |
5 guidelines for navigating bulk wine logisticsShipping bulk wine or spirits inland or overseas? Discover what your transport options are. The benefits and limitations of the equipment available and key considerations when building a bulk logistics supply chain. This session will bring industry perspective on bulk wine and spirits logistics. Luke Arie will highlight how to preserve the quality and safety of the wine in transit, and strategies for optimising the supply chain and the associated challenges. |