Has worked for Whole Foods Market since 2009 and in the alcohol industry since 2010 when first becoming a beer buyer for their Middletown, NJ store where he grew the sub teams sales by 30%.  Since 2014 he has been the Team Leader and New World Wine Buyer for Whole Foods in Manhattan.  

Over the years, Jeff has been successful in building categories within the beer, wine and spirits categories. He has used the tools such as Nielsen data, being aware of his competition, and most importantly, listening to his consumers wants. This success gave him the ability to lead Whole Foods Markets largest wine store in the company which represents over 2% of the total wine sales for the company. As for private label wine, Jeff sells around 20,000 cases per year.

His understanding of the importance of private label wines helps him create an extremely focused and cutting-edge wine selection, but also creates a sustainability in sales and margin for his store.  His position has enabled him to work with vendors, suppliers, importers and producers to develop brands and categories rather than simply following trends.

Jeff attributes much of his success to his team building. He knew that without a strong floor, that his selections would never become successful. His understanding of selection and price point are partners in building a strong business that must work with those working on the ground floor as well as for consumers.