The International Bulk Wine and Spirits Show 2026 has unveiled one of its most commercially relevant sessions to date—Private Label & Retail Exclusives: How Winemakers Build for Retail First—bringing together three highly respected winemakers who are shaping how wines are built for today’s retail landscape.

As private label continues to dominate shelf space across global markets, this session stands out not just for its topic, but for the strength of the speakers leading it.

A Speaker Lineup Built on Real-World Retail Experience

What makes this session a must-attend is the depth of experience each speaker brings—from large-scale production to premium winemaking and high-volume private label strategy.

Emily Haines, Winemaker, Trinchero Family Estates

Emily Haines represents one of the most important aspects of modern wine production—scale with consistency. At Trinchero Family Estates, she works across programs that demand reliable quality at volume, aligning production with the needs of major retail and distribution channels. Her insights into balancing cost, style, and repeatability are critical for any producer looking to succeed in retail-driven environments.

Cardiff Scott-Robinson, Paraduxx Winemaker at Duckhorn Wine Company

Cardiff Scott-Robinson brings a premium winemaking perspective into the private label conversation. Known for his work with Paraduxx, he understands how blending, style development, and brand positioning translate into wines that resonate both with consumers and buyers. His experience bridges the gap between brand-driven wines and retail-focused production—making him a key voice in how quality and commercial success intersect.

Deb Juergenson, Chief Winemaking Officer, Bronco Wine Company

Deb Juergenson brings one of the most commercially grounded perspectives to the session. At Bronco Wine Company, she operates at the heart of bulk wine sourcing, private label programs, and large-scale production aligned with retail pricing models. Her expertise lies in building wines that meet strict margin requirements while maintaining quality and scalability—exactly what today’s buyers demand.

Why This Session Matters

Private label is no longer an alternative strategy—it is a primary growth driver for both retailers and producers.

Retail buyers today are not looking for finished wines to slot onto shelves. They are working with producers to build wines from the ground up, based on:

- Target price points
- Margin requirements
- Consumer taste profiles
- Packaging and positioning

This session at IBWSS 2026 dives into how that collaboration actually works.

What Attendees Will Learn

Led by this expert panel, the session will break down:

- How winemakers build wines starting from retail price and margin targets
- How style is engineered to meet consumer expectations and drive repeat purchase
- How large-scale programs maintain consistency across vintages and volumes
- How packaging and positioning influence shelf performance
- What retailers look for when selecting and retaining private label partners

These are the real-world mechanics behind successful retail wine programs—shared directly by the professionals executing them.

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The Bigger Shift: Retail-First Winemaking

The traditional model of “make first, sell later” is rapidly being replaced.

Today, success comes from asking:

- What does the retailer need?
- What will the consumer buy again?
- How can we deliver that consistently and profitably?

The speakers in this session are at the forefront of that shift—building wines designed not just to taste good, but to perform commercially.

Session Details

Private Label & Retail Exclusives: How Winemakers Build for Retail First
Day 1 | 09:30 AM – 10:00 AM
Oyster Room at International Bulk Wine and Spirits Show 2026

With a lineup that spans scale, premium production, and private label expertise, this IBWSS 2026 session delivers something rare—a complete view of how wines are built for retail success today.

If you are serious about growing in retail, understanding private label, or building long-term buyer relationships, this is one session that deserves your full attention.

Get your early bird tickets today before the prices increase. | See full schedule here.

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How to Sell Bulk Spirits, Barrel Inventory & Private Label at Scale
Why Distillers Are Growing Their Contract Bottling and Private Label Business