20/08/2026

The wine business depends on an extensive network of growers, producers, suppliers and service providers working together to bring products from the vineyard to the market.

Whether your company grows grapes, supplies bulk wine, provides custom-crush services, develops private-label wines or supports producers with laboratory, packaging, bottling, logistics or compliance solutions, you are part of this supply chain.

The International Bulk Wine and Spirits Show (IBWSS) USA gives companies across the wine supply chain a focused platform to meet buyers, find new customers and grow their business in the US market.

IBWSS USA will take place in San Francisco on July 27–28, 2027.

What Is IBWSS USA?

IBWSS USA is a B2B trade show and conference focused on bulk wine, bulk spirits, contract production, private labels, control labels and the services required to bring beverage products to market.

Unlike a traditional consumer tasting event, IBWSS is designed around commercial sourcing and business development. It connects suppliers and service providers with importers, distributors, retailers, hospitality groups, brand owners, entrepreneurs and sourcing professionals.

The show gives buyers an opportunity to compare products, production capabilities, pricing, minimum order quantities and supply-chain solutions under one roof.

For exhibitors, it provides a direct route to the decision-makers responsible for sourcing products, creating brands and selecting production partners.

The 2027 Theme: The Business of Better Sourcing

The theme for IBWSS USA 2027 is “The Business of Better Sourcing.”

Today’s buyers need more than a good wine. They need reliable partners who can help them manage quality, pricing, production, packaging, compliance, logistics and speed to market.

They are looking for suppliers who can help them:

- Source dependable bulk wine
- Develop distinctive private-label and control-label products
- Find suitable custom-crush and contract-production partners
- Improve quality while protecting commercial margins
- Reduce product-development timelines
- Respond quickly to changing consumer demand
- Build more flexible and reliable supply chains

IBWSS USA will bring the companies that provide these solutions together with the buyers who need them.

Who Should Exhibit at IBWSS USA?

IBWSS USA welcomes businesses from across the wine supply chain.

Wineries and Wine Producers

Wineries can present their wines, production capabilities, and available capacity to importers, distributors, retailers, and brand owners.

The show is particularly relevant for wineries looking to:

- Sell bulk wine
- Find new importers or distributors
- Secure private-label projects
- Offer contract-production services
- Develop long-term supply relationships
- Enter or expand within the US market

Bulk Wine Suppliers

Bulk wine producers and brokers can meet buyers looking for specific varieties, regions, volumes, quality levels and pricing.

Exhibitors can discuss available inventory, vintage conditions, minimum order quantities, shipping formats and long-term sourcing programs directly with commercial buyers.

Grape Growers and Vineyard Businesses

Grape growers can connect with wineries, custom-crush facilities, brand owners and other companies looking for dependable fruit supply and long-term vineyard partnerships.

Custom-Crush and Contract-Production Facilities

Custom-crush wineries and contract producers can showcase their ability to help customers develop, produce and scale new wine brands.

Buyers may be looking for support with:

- Winemaking
- Custom blending
- Product development
- Bottling
- Canning and alternative formats
- Storage
- Compliance
- Complete concept-to-market production

Private-Label and Control-Label Producers

Retailers, importers, distributors and hospitality groups are increasingly looking for exclusive products that differentiate their portfolios and improve margins.

Private-label producers can meet buyers seeking complete solutions, from wine sourcing and blending to packaging and final production.

Wine Laboratories and Technical-Service Providers

Laboratories and consultants supporting wine quality, stability, analysis, regulatory compliance and product development can connect with wineries, producers and brand owners requiring specialist expertise.

Bottling, Packaging and Closure Suppliers

Packaging plays an important role in cost, sustainability, positioning and speed to market.

IBWSS provides packaging and production suppliers with an opportunity to meet companies looking for:

- Bottling and mobile-bottling services
- Glass bottles and alternative containers
- Cans, kegs and bag-in-box formats
- Labels and printing
- Corks, screwcaps and other closures
- Sustainable packaging solutions
- Secondary packaging and shipping materials

Logistics, Warehousing and Compliance Companies

International and domestic suppliers need dependable support to move products through the market.

Freight, warehousing, fulfillment, customs, regulatory and compliance companies can use IBWSS to meet wineries, importers, distributors and brand owners requiring route-to-market support.

Equipment and Wine-Technology Providers

Companies offering winery equipment, production technology, inventory systems, traceability tools and other operational solutions can demonstrate how they help producers improve efficiency, consistency and profitability.

Meet Buyers and Business Partners Across the US Market

IBWSS USA attracts professionals responsible for sourcing, purchasing, production and product development.

Exhibitors can connect with:

- Importers and distributors
- National and regional retailers
- Supermarkets and specialist wine retailers
- Restaurant, hotel and hospitality groups
- Private-label and control-label teams
- Brand owners and entrepreneurs
- Category and purchasing managers
- Sourcing and procurement professionals
- Wineries and contract producers
- Bottlers and co-packers
- Beverage consultants and service providers

These visitors attend because they are looking for products, capabilities, and commercial partnerships—not simply to taste wine.

Why Exhibit?

Exhibiting at IBWSS USA can help your company:

- Generate qualified business leads
- Meet new buyers and customers
- Present your products and capabilities
- Find importers, distributors and commercial partners
- Develop bulk-wine supply opportunities
- Generate private-label and contract-production projects
- Introduce new equipment, technology, or services
- Understand what buyers are currently sourcing
- Build visibility within the US beverage industry
- Strengthen relationships with existing customers
- Create a stronger pipeline for long-term growth

The show allows buyers to understand not only what you sell, but how your company can help them source better, operate more efficiently and bring successful products to market.

More Than an Exhibition

IBWSS USA combines a focused trade exhibition with a business conference covering the commercial issues affecting the wine and spirits supply chain.

The 2027 conference will explore areas such as:

- What buyers will be sourcing in 2027
- Private-label and control-label development
- Bulk-wine sourcing and supply
- Contract production and custom crush
- Balancing quality, price and margin
- Packaging and alternative formats
- Compliance, logistics and route to market
- Consumer trends influencing sourcing decisions
- Building successful supplier-buyer partnerships

This gives exhibitors and visitors the opportunity to develop new business while also learning how the sourcing market is changing.

Register by August 31 for Special Exhibitor Benefits

Companies that register to exhibit at IBWSS USA by August 31, 2026, will receive special early-registration benefits.

You can secure your exhibitor table with a 25% deposit.

If you are not yet ready to register or would like more information, complete the Exhibitor Interest Form. The IBWSS team will contact you with pricing, package details and information about the exhibitor opportunity.

Register Directly as an IBWSS USA Exhibitor

Complete the IBWSS USA Exhibitor Interest Form

Become Part of IBWSS San Francisco 2027

IBWSS USA is not only for bulk wine producers. It is for the complete network of businesses that help wines get sourced, developed, produced, packaged, and delivered to market.

If your company contributes to any part of the wine supply chain, IBWSS San Francisco provides an opportunity to present your expertise, meet new customers, and develop business across the US beverage market.

Join the industry in San Francisco on July 27–28, 2027, and become part of the Business of Better Sourcing.

For exhibitor enquiries, contact:

Austin Jacob
Email: austin@beveragetradenetwork.com
USA: +1 302 551 2888

Also Read:
IBWSS Announces 2027 Dates for London and San Francisco and a Global Focus on Better Sourcing
IBWSS 2026 Brings the Global Beverage Industry Together in San Francisco
IBWSS San Francisco Announces “The Business of Better Sourcing” as its 2027 Theme