Artificial Intelligence is rapidly reshaping how beverage businesses operate, but what does AI transformation actually look like in practice?

In this webinar, Sid Patel, CEO of IBWSS and Beverage Trade Network, sits down with Sam Wong, Senior Director of Data & AI at Mark Anthony Group, to explore how AI is changing the wine, spirits, beer, and RTD industries.

The discussion goes beyond the hype to focus on practical applications that beverage businesses can implement today. Sam shares insights on using AI to improve sales performance, strengthen commercial decision-making, enhance marketing and operations, and build a stronger data foundation for long-term growth. The conversation also covers where small and mid-sized beverage brands should begin with AI, the importance of balancing technology with human relationships, and the real-world use cases already delivering value across the industry.

Whether you're a winery, brewery, distillery, importer, distributor, retailer, or beverage brand, this session provides practical guidance on how to approach AI strategically and where it can have the greatest business impact.