In today’s competitive market landscape, it is key that we take the time to properly equip our sales teams with the proper tools they need to effectively sell our brands. From onboarding to capability mastery, training your sales teams internally, as well as your distributor partners, is a crucial element to your brand's launch, execution, and lasting success. 

At IBWSS in San Francisco, Jason Steffens will explore the elements of crafting a blended approach to talent development that includes a core foundation of brand, sales, and leadership capabilities. Whether your organization is big or small, he will explore low-cost strategic training components that will allow for a successful launch and sustained market performance of your beverage initiatives.

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Jason Steffens is a Training Manager for Deutsch Family Wine and Spirits who works with state and regional leadership and their distributors across the eastern United States, embedding core sales and management capabilities needed to excel within their roles.  After spending 10 years owning restaurants in central Illinois and 18 years holding key sales and management positions on the distributor and supplier sides of the Alcoholic Beverage Industry, Jason knows how to build successful sales teams through effective onboarding, capability enhancement, and performance development. 

Jason has trained successful beverage sales teams across 22 states and multiple provinces of Canada for organizations such as Breakthru Beverage Group, Wirtz Beverage Group, Johnson Brothers, Union Beverage, Glazers, Major Brands, and Missouri Beverage.  In addition, Jason has developed a custom suite of dynamic training modules that quickly equip new sales teams and their respective management with crucial skill sets to enhance performance and drive ongoing development. He holds several industry certifications such as the Wine & Spirits Education Trust Level III, Society of Wine Educators Certified Specialist of Wine, Certified Specialist of Spirits, Certified Specialist of Beer, and is a Certified DDI Trainer.

Here’s a small sample of a conversation between Jason Steffens and Sid Patel​​​​​, CEO of IBWSS Show on How to sell your profit story.

How To Sell Your Profit Story To Your Customer

The educational conference will be the best you have experienced. We have got top speakers from all over the US to take you deep into the business of bulk and private label. They will go as practical as they can in sharing actionable insights that you can apply back in your business.

There will be 24+ speakers over 16 talks which will include panels and keynotes on July 25-26 in San Francisco.

Here are the speakers:

1.   Kryss Speegle MW - Alc bev production, sales, and education, O'Neill Vintners & Distillers.

2.   Shreyas Balakrishnan, President at Cutwater Spirits.

3.   Devin Walden, Master Distiller of Tropical Distillers.

4.   Jessica Kogan, Chief Growth & Experience Officer at Vintage Wine Estates.

5.   Jason Steffens, CSW, CSS, CBS, WSET L3, Training Manager at Deutsch Family Wine & Spirits. 

6.   Randy Herron, Head Winemaker at C. Mondavi & Family.

7.   Jon Berg, Thought Leadership VP – Beverage Alcohol Vertical for NielsenIQ

8.   Cami Lehmann, Purchasing, Wine Programs, and Marketing at Maggiano’s Little Italy.

9.   Jim Bube MS, Wine Director at Hogsalt, Chicago.

10. Maurice DiMarino, Wine and Beverage Manager at Cohn Restaurant Group.

11. Cheryl Murphy Durzy, LibDib Founder & CEO.

12. Rachael Lowe, Director of Beverage for Levy Restaurants, Chicago, IL.

13. Nathan Mansperger, VP of eCommerce, Southern Glazer's Wine & Spirits.

14. Matthew Hughes, Director of US Operations, BevZero.

15. Horst Mueller, Global Head VinLog at Kuehne + Nagel.

16. Anita Oberholster, Extension Specialist in Enology at the University of California, Davis.

17. Kimberly Shannon, Beer, Wine, and Liquor Specialist at Giant Eagle

18. Steve McGinty Director, Beer, Wine & Liquor at Giant Eagle

The morning sessions are from 9 am to 11 am and the afternoon sessions are from 1 pm to 3 pm. You will be able to walk around the expo floor and meet more than 120 exhibitors during your breaks. Lunch will be served from 1 pm to 2 pm and is included in your conference ticket. After the expo floor closes at 5 pm, you may walk into the after-event party next door at the Double Tree Hotel.

If you have not secured your tickets yet, this is the time to book, plan and save. Kindly visit IBWSS to book tickets.