• Login



Industry Leaders Put Bulk Wine and Spirits Top of the Agenda

Photo for: Industry Leaders Put Bulk Wine and Spirits Top of the Agenda

The full two-day event will feature a dynamic exhibition trade show floor featuring producers, suppliers, distributors, and negociants from around the world.


This past decade has seen a major emergence in the bulk wine and spirits trade, and the sector has become one of the key drivers of the modern wine and spirits industry. For both buyers and sellers, being able to participate in the bulk wine and spirits market has led to the creation of entirely new business models, new ways of thinking about private labels, and a revolution in the quality and assortment of wines that they are now making available to consumers.

To discover and celebrate this accelerating trend and take a look at what’s next, industry leaders will once again be gathered at the annual International Bulk Wine & Spirits Show (IBWSS) in San Francisco on November 9-10.

2020 was a tough year, with the outbreak of the Covid-19 virus, but as the industry picks up the pace again, IBWSS is back and ready to introduce you to the expanding bulk wine and spirits market.


A 2-day packed conference of IBWSS San Francisco 

The full two-day event will feature a dynamic exhibition trade show floor featuring producers, suppliers, distributors, and negociants from around the world. But that’s not all. The hallmark of the show is its two-day business conference, for which IBWSS brings in high-profile industry speakers complementing the exhibition floor.


IBWSS will help you understand the bulk wine and spirits market

Bulk wine is no longer just about transporting cheap wine from Point A to Point B – it’s now about fundamentally re-thinking the very foundation of the wine and spirits industry. From an economic perspective, it’s now cheaper, easier and more convenient to ship in bulk and bottle in-market than it is to import bottled wines and spirits.

Today, if you look at the back bar of any major restaurant or pub, browse the aisles of any wine and spirits retailer, or peruse the drinks list of any on-premise establishment, it’s highly likely that the drinks out there, in one way or another, have been influenced by the bulk wine and spirits trade. The list of the most popular retail wine brands, for example, now includes many bulk wines.

Moreover, market participants now have much greater flexibility in creating custom blends that are precisely suited to the tastes of their best customers. Many of the under-$10 wines found in supermarkets or major retailers are actually bulk wines. The same is true for many of the wines listed at $30 and under on the wine list of a restaurant, pub or wine bar.

But that’s just the tip of the iceberg. The bulk wine and spirits market goes much deeper, and there’s a lot to explore to understand the overall dynamics of the market; from currency exchange rates and shipping logistics, to how to create new private-label brands based on bulk wines sourced from around the world.

Supermarkets displaying private label wines

The agenda of IBWSS San Francisco

All of which brings us to the agenda of IBWSS San Francisco. This major bulk wine and spirits show is where all of these different ideas and concepts come together. It’s a unique opportunity to discover the bulk wine and private label market from a variety of different perspectives. The IBWSS event provides opportunities for buyers and sellers to meet in one central marketplace, in the very heart of the California wine country. In addition to the two-day business conference, the event includes a dynamic trade show floor featuring an A-to-Z list of exhibitors from around the world.

The event has already attracted an impressive lineup of speakers from across the North American wine and spirits market. Some of the speakers at IBWSS include:

  • Mike Drobnick, Sr. VP Business to Business O’Neill Vintners & Distillers, California.

  • Bruce Abbott, Wine and Spirits Category Manager at Brown Jug Alaska, Alaska

  • Joe Padilla, SVP of Business Development - Summerland Wine Brands, and MBA at Sonoma State University Wine Business Institute.

  • Janiene Ullrich, Executive Vice President, Direct to Consumer, The Family Coppola

  • Oliver Colvin, Chief Operating Officer and General Counsel at Winery Exchange, Inc.

These speakers will cover the bulk wine and spirits trend from a truly impressive number of different viewpoints that stem from their years of experience in the trade.

You will walk away from the event with a much better understanding of why retailers and other off-premise establishments are embracing private labels; you’ll see how changing consumer tastes have a direct impact on pricing in the bulk wine market; and you’ll see why importers, brokers, and distributors are expanding their network of potential partners to include suppliers and producers from places like Australia, New Zealand, South Africa, Chile, and more.

This is a unique opportunity to first-handedly hear from industry professionals who are working directly with bulk wine and spirits and private labels. The upcoming IBWSS event in San Francisco is the ideal spot for you to take a step ahead in growing your bulk wine, bulk spirits, or private label business in the USA. 

IBWSS San Francisco: The Details

What: IBWSS is organized by Beverage Trade Network, which provides online and face-to-face opportunities for wine producers and buyers to grow their business around the world. The two-day event will include a conference and an exhibition trade show floor featuring providers, brokers, producers, and shipping and logistics companies.

Where and when: November 9-10, 2021. South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, California.

Who should attend? The event is relevant for growers, wineries, distilleries, breweries, importers, distributors, retailers or negociants involved in the making, selling, buying and distributing of bulk wine and spirits.

Don’t miss the opportunity to grow and discover more in the bulk wine, bulk spirits, and private label market. Register for IBWSS San Francisco’s 2-day pass today and save $200. 

Conference Passes:
$200 Super Early Bird offer - valid till August 31, 2021.
$400 Regular pricing.

How to attend: Go to IBWSSHOW.com for full visitor and exhibitor details.


2024 Exhibitor registration is now open. Get in early at the lowest price and select your table first. See exhibitor pricing.


Book Your Exhibitor Spot Today and Grow Your Business.

Book yours today and don't miss a chance to be part of America's biggest gathering of bulk and private label.

Book Exhibitor Spot