The IBWSS will once again be a meeting ground for both branded and private label wine with exhibitors able to offer both sources of supply for buyers looking at exclusive opportunities for their portfolio. The demand for own-label wines, in particular, has increased enormously in the US in recent years as retailers and on-premise operators, alike, have seen the flexibility and control that managing your own wine label can bring.

That switch to private label is only going to get stronger as more players see the margin and profit opportunities there are too, particularly at a time when sourcing the right wine is going to be even harder than usual.

The Wine Group - one of the leading wine companies in the world

The US still lags behind Europe and the UK when it comes to private label, with the IBWSS claiming the average share is around 10%, up to 17-20% in some of the bigger retail chains, compared to 30% to 50% in supermarkets in the UK and Europe. But the tide is turning.

Walmart Private Label Wines

Mike Drobnick, senior Vice President for B2B at O’Neill Vintners and Distiller, will be leading a session on how best to run a private label program at IBWSS on November 9 with a particular focus on what customers are looking for from a private label supplier. This will be followed by Joe Padilla, vice president for sales at Terravant Wine Company, who will also be sharing his experiences of running an effective private label strategy.

It is that ability to bring together key experts in different parts of the bulk wine and spirits sector that has made the IBWSS show such an important show in such a short period of time. The two-day show in November will be vital for all those involved in the bulk sector.

What To Expect At 2020 IBWSS San Francisco Show

IBWSS San Francisco is split into two key parts: a trade show and exhibition floor featuring many of the world’s largest brokers and producers in the bulk wine and spirits market, and a two-day business conference featuring a wide range of top industry leaders. It’s a unique opportunity to consider the bulk wine and private label market from a wide variety of perspectives: learn how retailers like supermarkets and hypermarkets view the emergence of the private label trend; get insights into what consumers (especially young millennial wine drinkers) are looking for in private label wines; and receive first-hand insights from high-profile market participants with direct experience in buying and selling in bulk.

Conference Speakers   Conference Schedule

A key theme of IBWSS San Francisco is developing a high-quality, innovative private label wine program that aligns well with your specific business goals. For some IBWSS participants, a new private label program can be a new source of revenue growth. For other IBWSS participants, a private label wine program can be a way to stabilize wine demand and supply. California winemakers, for example, can find new buyers for excess production, thereby ensuring that they can meet all of their upfront financial goals.

Moreover, participants will have a chance to select the exhibitors that they want to meet before the show, ensuring that they will be able to meet with exactly the right person to help transform their bulk wine and private label wine program.

Check out the exhibitors here to schedule meetings in advance. To get a complimentary visitor trade pass, please register here.