Having quality bulk wine available is only the beginning. The next challenge is finding the right buyers—companies that need your varietals, volumes, specifications and production capabilities.

The International Bulk Wine and Spirits Show (IBWSS) brings the complete beverage-sourcing community together in one place. The 10th annual IBWSS San Francisco will take place on July 27–28, 2027, at the South San Francisco Conference Center.

For bulk wine producers, suppliers and brokers, the show offers an opportunity to meet buyers, present available inventory and begin conversations that can lead to new supply agreements.

Who Buys Bulk Wine?

Many beverage businesses buy bulk wine, each with its own commercial requirements.

Potential buyers include:

- Wineries filling gaps in their production
- Importers developing brands for the U.S. market
- Retailers creating private-label wine programs
- Restaurant and hospitality groups developing exclusive wines
- Wine brands looking for specific varietals or appellations
- Négociants and bulk wine brokers
- Contract wineries and custom-crush facilities
- Bottlers and packers requiring reliable wine supply
- Producers developing canned, boxed or single-serve wines
- Companies looking for wine bases for flavored and ready-to-drink products

These buyers may be looking for a particular grape variety, appellation, vintage, certification, price point or production volume. Others may need a supplier capable of creating a custom blend or delivering consistent wine over several years.

IBWSS helps bring these buyers and suppliers into the same business environment.

Turn Available Wine Into New Business

Whether you have finished wine ready for sale, future vintage availability or the ability to produce wine to specification, exhibiting at IBWSS allows you to present your offer directly to the market.

Rather than relying entirely on emails and remote introductions, suppliers can meet buyers face-to-face, understand their requirements and determine whether there is a genuine commercial fit.

Exhibitors can discuss their available varietals, appellations, vintage and non-vintage supply, current and future volumes, pricing and commercial terms. They can also present their organic, sustainable or other certifications, custom-blending capabilities, quality specifications, samples, technical information, shipping options and ability to support long-term supply arrangements. A conversation that begins with available inventory can develop into a private-label program, custom-production project or multi-year sourcing partnership.

Meet Buyers Looking for More Than a Spot Purchase

Some buyers attend sourcing events with an immediate requirement. Others are looking for dependable partners who can support their businesses over the long term.

A retailer may be planning a new private-label range. A winery may require additional volume to meet demand. An importer may be searching for a wine that can perform at a specific U.S. retail price. A hospitality group may want to create an exclusive wine for its restaurants or hotels.

These opportunities require more than a product list. Buyers need to understand whether a supplier can consistently deliver the right quality, price, volume and service.

IBWSS gives suppliers the opportunity to present their complete proposition—not just the wine they have available today.

Create Private-Label and Contract-Production Opportunities

IBWSS is not limited to buying and selling existing bulk wine.

Many visitors are also looking for partners who can help them create a finished product. They may require wine sourcing, blending, bottling, packaging, label development, compliance support or logistics.

If your business can offer additional services, IBWSS provides an opportunity to present a more complete solution.

This can be especially valuable when working with:

- Retail private-label teams
- Hospitality and restaurant groups
- Importers developing proprietary brands
- Entrepreneurs launching new wine businesses
- Existing brands expanding into new formats
- Companies creating canned, boxed or single-serve wines

Suppliers capable of combining wine supply with product development or production support can position themselves as long-term partners rather than one-time sellers.

Bring Your Bulk Wine and Capabilities to IBWSS

If you produce, supply or broker bulk wine, IBWSS San Francisco can help you put your offer in front of relevant buyers and decision-makers.

Use the show to:

- Generate qualified buyer enquiries
- Present your available bulk wine
- Build relationships with wineries and importers
- Explore private-label opportunities
- Connect with contract producers and bottlers
- Understand current buyer requirements
- Develop new supply partnerships
- Expand your presence in the U.S. market

The right buyer may be looking for exactly the varietal, volume, price point or production capability your business can offer.

IBWSS San Francisco
July 27–28, 2027
South San Francisco Conference Center

Ready to Find Buyers for Your Bulk Wine?

Submit your details below and select the show—or both shows—you are interested in. Our team will contact you with the relevant pricing, exhibitor packages and participation information.

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