November 09, 2021,
1:30 PM - 2:00 PM,
Oyster Room,
South San Francisco Conference Centre

Martin Reyes, Master of Wine and Founder Of Reyes Wine Group to discuss why sustainability is important? and how your winery, brewery, and distillery make can start prioritizing it.

A first-generation American, Martin is the first Master of Wine of Mexican descent. With a prolific career as a buyer, importer, educator, speaker, judge, writer, and winemaker, he has held influential roles in many sectors of the industry. Martin’s wine story began with an over-indulgent dinner while studying in Paris as a Stanford undergraduate and, by 2003, he was stocking shelves at K&L Wine Merchants in California. After managing St. Helena Wine Center for several years, Martin was hired as the principal buyer & importer for prominent wine club programs for partners such as The New York Times, Food & Wine Magazine, and Williams-Sonoma. In 2015, he was named one of Wine Enthusiast’s Top Forty under Forty Tastemakers.

That same year, he worked the harvest at Salomon Undhof in Austria. Today, Martin directs the production for Sonoma-based Peter Paul Wines, works closely with Spottswoode Estate on climate action & sustainability initiatives, and consults across the full wine supply chain. Clients have included Vice Versa Wines, Copa Fina Wine Imports, and Vivino.com. He launched Reyes Selections in 2018, a small portfolio of his favorite producers, singled out from years spent sourcing wines globally for the US market. An internationally recognized wine professional and speaker, Martin has judged at Texsom International Wine Awards, International Wine Challenge, Decanter World Wine Awards, USA Wine Ratings, Concours Mondial de Bruxelles, and Taittinger Sommelier d’Or Competition, Mexico; and most recently, the James Beard Foundation, and recently won Best Paper Award at the AAWE Conference, Vienna 2019 for his research in wine purchasing behavior. 

In his spare time, he’s an instructor for GrapeExperience.com and SFWineSchool.com. Martin is attempting to become fluent in a fifth language and raise his two children trilingual, together with his wife in Benicia, CA.

Also get a little preview in this podcast interview of Sid Patel, CEO of Beverage Trade Network. Martin Reyes, Master of Wine and Founder Of Reyes Wine Group to discuss why sustainability is important? and how your winery, brewery, and distillery make can start prioritizing it. By listening to this episode you will get tactical insights on where to start, and why that is also a good business strategy moving forward.

Join Martin Reyes on day 1 of the IBWSS Conference for 30 minutes and ask him questions directly on how you can work on getting your business more sustainable.

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