About Jon Berg

Thought Leadership VP – Beverage Alcohol Vertical for NielsenIQ

NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods retailers, NielsenIQ gives customers the power to defy what’s possible.

Jon has 18 years of Beverage Alcohol industry experience with broad segment specialization, while working for MillerCoors, Bacardi USA and Moet Hennessy. His roles were focused on commercial insights development, category management, shopper research, and retail pricing design. Jon’s investigative work has taken him to all the major US and Canadian markets, as well as global projects in Europe. Jon has been creating primary research projects in the industry for several years. This has provided his focus on forward leaning actionable insights, while constantly seeking the opportunity to create fact-based positioning for his stakeholders.