Airlines and cruise lines are among the most powerful yet least understood distribution channels in the beverage industry. With global reach, high-volume purchasing, and the potential for long-term commercial partnerships, securing a listing can be a game-changing opportunity for brands.

In this exclusive session, Charles Steadman of Virgin Voyages shares how beverage brands are evaluated, selected, and managed within one of the world's leading cruise operators. From the first product review to final listing decisions and ongoing performance assessments, Charles provides an inside look at what buyers are really looking for and why some brands succeed while others lose their place.

Moderated by Sid Patel, CEO of the International Bulk Wine & Spirits Show, this webinar delivers practical insights for wineries, distilleries and beverage brands looking to enter and grow within the travel retail and hospitality sectors.