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Setting Up Your Sales Channels and Process To Double Your Revenue

Photo for: Setting Up Your Sales Channels and Process To Double Your Revenue

Includes insights on staff management, P&L management, national account sales, distributor development & management and much more

20/12/2019

 

A must-attend session that will help you build your sales process and break it down to various components in growing your top-line growth for your winery, brewery, and distillery.

About Eric Guerra With over 15 years of wine experience having managed or sold over 50 million cases and developed over 500+ wine brands… executive, marketing & sales professional, packaging designer, wine blogger, fine wine investor, wine public speaker and winemaker Eric Guerra has led some of the industries’ most iconic wineries and luxury wine brands.


His roles have been diverse, from three-tier and D2C sales, brand marketing, tasting room, finance, sourcing, winemaking to production. He’s managed iconic brands like the industry leader Kendall-Jackson, the Napa Valley destination of Mumm Napa, the Rioja gem Campo Viejo, the Russian River boutique Gary Farrell Winery and the prestigious Maison Perrier-Jouët Champagne as just a few.
 

2024 Exhibitor registration is now open. Get in early at the lowest price and select your table first. See exhibitor pricing.

 

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