Sid Patel, CEO of Beverage Trade Network and IBWSS Show to moderate national and regional restaurant buyers panel and here’s why you need to attend.

International Bulk Wine & Spirits Show which is all set to happen in San Francisco on July 25-26, 2023 will also be hosting a restaurant panel along with other keynotes and panels. There will be 24+ speakers delivering 16 talks over two days at the South San Francisco Conference Center. One of the most sought-after talks will be a chance to hear directly from restaurant buyers on how they manage and buy private labels.

Panelists will include:

1. Maurice DiMarino: Wine and Beverage Manager at Cohn Restaurant Group 

2. Cami Lehmann: Director of Marketing, Maggiano’s Little Italy at Brinker International 

3. Jim Bube MS: Wine Director at Hogsalt 

4. Rachel Lowe: Director of Beverage Operations at Levy Restaurants

The panel will provide hands-on experience to sales and marketing professionals looking to understand how national and regional restaurant chains plan and manage their private label programs.

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Some of the questions Sid will be asking the buyers directly include:

- What are you buying more and buying less in the next 12 months and why?

- How does the RFP process work, which brokers and agencies do they work with and how can small and medium-sized brands get past doorkeepers and get a chance for meetings?

- Apart from quality, price and package, what other items are part of the brand's qualification criteria? Like the distribution network, pick-up points, terms, and support program.

- What should suppliers include in their deck when meeting the buyer for the first time and what does a good meeting look like to them?

- How do you measure brand performance internally and how do you increase or decrease current SKU orders based on that?

- What's that ‘one thing’ if a supplier did or said to you, turn their chances high to get a placement?

The panel will be at 1 pm on July 25 for 40 minutes where 20 minutes will be allocated for audience Q and A. Suppliers can ask personal questions that relate to their business to the buyers in the panel. This is a great chance for brands to understand how they can sell to these chains. If you are a winery, brewery or distillery looking to learn and get actionable insights, get your tickets here and receive your seat.

*All conference tickets are fully refundable 60 days before the event. All conference tickets include lunch, coffee & pastry and expo floor entry.

Get your tickets here.

Header image: Rachel Lowe, Director of Beverage for Levy Restaurants and Sid Patel.