The International Bulk Wine and Spirits show is all set to happen in San Francisco on 26th and 27th July 2022. The show offers buyers an opportunity to meet producers who will share their insights and experience on how to grow their private brands. Many renowned personalities from the Wine and Spirits industry will provide their advice and experiences during this 2-day show. One such speaker is Sarah Qualters, Senior Director of Marketing for The Wine Group's Corporate Brands Division.

Sarah graduated from the College of William & Mary with a BA in psychology and a minor in marketing in May of 2008. She received her Master’s in Business Administration (MBA) from UC Berkeley - Haas School of Business in May 2013. Previously, she was an Associate Marketing Manager at The Clorox Company, wherein she led integrated marketing campaigns. Currently serving as the Senior Director of Marketing for The Wine Group's Corporate Brands, she is responsible for 45+ brands across 20+ key retailers nationwide. She is an energetic, decision-oriented marketer who loves juggling different brand projects at once. She loves working with teams big and small to bring new brands to life that fill consumer needs.

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The Wine Group (TWG) is a global leader in the wine industry with over 100 of your favorite brands like Cupcake, 7 Deadly, Concannon, Benziger, Chloe, Franzia, MD 20/20, and many others. The Wine Group strives to delight consumers with quality wines at an unbeatable value and engages in continuous innovation to consistently exceed their expectations.

At the 2022 IBWSS, Sarah will be speaking on How Marketing + Winemaking Collaborate with Retailers to Make Private Labels and share her experience and insights.

You can attend this session on July 26th, 01:30 PM - 2:00 PM, Oyster Room, 2022 IBWSS, San Francisco.