The International Bulk Wine & Spirits Show (IBWSS) 2026 is set to return to San Francisco on July 28-29, bringing together global beverage suppliers, importers, distributors, retailers, and private label professionals for one of the industry's most focused trade events. Built around the theme "New World, New Consumer, New Economics," the show reflects the significant changes reshaping the alcohol beverage sector, from shifting consumer preferences and evolving distribution models to new sourcing strategies and emerging international opportunities. More than just a trade exhibition, IBWSS has become a platform where industry leaders gather to discuss the future of the wine and spirits business. The 2026 conference program will explore key topics, including private label growth, bulk sourcing, logistics, hospitality trends, artificial intelligence, sales strategy, and changing consumer behavior. With buyers and decision-makers actively seeking new products and supplier partnerships, the event offers exhibitors a valuable opportunity to connect directly with the U.S. trade.

Among the international participants are several Chinese alcohol producers and beverage companies looking to expand their presence in North America. Showcasing diverse portfolios, production expertise, and export capabilities, these exhibitors highlight the growing role of Chinese beverage companies in the global marketplace and their ambition to build new partnerships across the United States.

Source: Guizhou Jingtai Winery

Guizhou Jingtai Liquor Co.

Led by Chairman Ao Jiang Long, Guizhou Jingtai Winery represents a unique blend of historical tradition and modern production capability. Located in the heart of Maotai Town's renowned spirits-producing region, the company has evolved into a medium-sized enterprise integrating production, research and development, and sales. The winery operates four brewing workshops and produces nearly 1,000 tons of premium sauce-aroma spirits annually, while maintaining extensive reserves of aged and base liquor. Jingtai's origins can be traced back to the Ao Family Distillery, established in 1405 during the Ming Dynasty, giving the company a brewing heritage spanning more than 600 years. Today, the winery combines this legacy with modern quality standards, following its proprietary "169 Processes" production methodology and using locally sourced red sorghum to craft its signature products. Brands including Jingtai, Ao Changzhang, and Huafu Meijiu have gained recognition in both domestic and international markets, reflecting the company's commitment to preserving traditional craftsmanship while expanding its global reach.

Source: DIY Trade

Guizhou Jingcheng Wine Co.

Founded in 1983, Guizhou Jingcheng is one of the most established private liquor producers in Maotai Town, the renowned heart of China's sauce-aroma spirits industry. Operating as a fully integrated group covering production, supply, sales, warehousing, and tourism, the company manages multiple brewing and production facilities across the region. Huaizhuang is best known for its flagship Huaizhuang Series, which is crafted using locally sourced glutinous sorghum, wheat, and water from the Chishui River, following traditional Maotai-flavor brewing techniques and extended aging processes. The company also produces a diverse portfolio of premium sauce-aroma spirits and offers OEM and private-label solutions for domestic and international markets. Over its four-decade history, Huaizhuang has earned more than 400 awards and recognitions, including accolades as one of the leading baijiu enterprises in Zunyi City. Today, the company combines deep-rooted heritage, large-scale production capacity, and modern business operations to support its continued growth at home and abroad.

Source: iNEWS

Guizhou Guotai Liquor Group Co.

Established in 1994 and backed by Tasly Group, Guizhou Guotai Liquor Group has become one of the leading producers in Maotai Town and is officially recognized as the region's second-largest distillery. The company combines traditional sauce-aroma liquor craftsmanship with advanced intelligent brewing technologies, operating four major production bases with a planned annual capacity of 56,000 tons and more than 80,000 tons of aged base liquor in storage. Its flagship Guotai brand has earned widespread recognition, including multiple international awards and a strong position among China's leading baijiu brands. In 2023, the Guotai brand was valued at more than RMB 206 billion, ranking among China's top ten baijiu brands. With a focus on quality, innovation, and sustainable growth, Guotai continues to expand its influence both domestically and internationally while pursuing its vision of becoming one of China's next great liquor brands.

Source: Minjiang 1951

Guizhou Minzhijiang Liquor Co.

Guizhou Minzhijiang is dedicated to preserving the heritage of China's renowned sauce-aroma spirits through its flagship brand, Minjiang 1951. Inspired by the establishment of the state-owned Maotai Distillery in 1951, the brand celebrates a pivotal moment in the history of Chinese liquor while embracing the craftsmanship that defines the Chishui River production region. Produced using the traditional 12987 brewing process and supported by the expertise of Huangtai Winery and experienced brewing specialists, Minjiang 1951 is crafted to deliver the classic characteristics of premium sauce-aroma liquor, including a rich aroma, full-bodied palate, and long-lasting finish. Guided by the philosophy of "giving the people a bottle of authentic sauce-flavored liquor," the company focuses on quality, cultural heritage, and accessibility. Through the Minjiang 1951 range, Guizhou Minzhi Sauce Liquor aims to introduce consumers to an authentic expression of one of China's most celebrated spirits traditions.

Source: China Daily

Tanghua Wine Industry Co.

Founded in 1937, Tonghua Wine is one of China's most historic and influential wine producers. Originally established in Tonghua City, Jilin Province, the company played a significant role in the early years of the People's Republic of China, with its wines being served at landmark national events, including the Founding Ceremony of New China and major state banquets. Drawing on the unique terroir of the Changbai Mountain region, Tonghua pioneered China's mountain grape wine-making techniques and developed a diverse portfolio that includes Tonghua Red Wine, China's first port-style wine, and ice wine. The company also cultivates local grape varieties such as Beibinghong across an extensive vineyard base. A symbol of its rich heritage, Tonghua's historic underground cellar, built in 1937 and home to hundreds of oak barrels, was designated a National Key Cultural Relics Protection Unit. Today, Tonghua continues to champion Chinese wine on both domestic and international stages.

Source: Baike Baidu

Guizhou Qianzui Wine

Tracing its roots back to the Zhao Family Distillery, founded in 1911, Guizhou Qianzui has evolved into one of the notable producers in Maotai Town's core sauce-aroma spirits region. Today, the company operates multiple subsidiaries with an annual production capacity of 5,000 tons, aged liquor reserves exceeding 100,000 tons, and a daily bottling capacity of 480,000 bottles. Qianzui combines traditional pure-grain, solid-state fermentation techniques with modern production and digital transformation initiatives to support its continued growth. Its diverse portfolio includes the Qianzui Series, Qianzui Jiangxiang Baijiu Series, Qianzui Old Liquor Series, Qianzui Winery Series, and the Harmony is Precious Series, all crafted to showcase the distinctive character of the region's renowned sauce-aroma style. Alongside its commercial success, the company is recognized for its contributions to rural development, education initiatives, and community support, reflecting its commitment to both quality production and social responsibility.

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The participation of the Chinese delegation at IBWSS 2026 underscores the beverage industry's growing commitment to international collaboration and global market expansion. Bringing together producers with strengths in manufacturing, innovation, distribution, and export development, the delegation reflects the increasing sophistication and competitiveness of China's beverage sector. Their presence at the event provides an opportunity to build meaningful relationships with importers, distributors, retailers, and hospitality professionals while showcasing the quality, craftsmanship, and production capabilities emerging from one of the country's most significant beverage-producing regions. As global demand continues to evolve and buyers seek distinctive products and reliable sourcing partners, these exhibitors are well-positioned to foster new business opportunities, strengthen cross-border trade, and contribute to the continued growth of the international beverage marketplace.

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