Eric Guerra, the Chief Sales and Marketing Officer at Terravant Wine Company will take the stage at the 2018 International Bulk Wine and Spirits Show, San Francisco talking about setting up your sales channels and process to double your revenue.

A must-attend session that will help you build your sales process and break it down into various components in growing your top line growth for your winery, brewery, and distillery. Includes insights on staff management, P&L management, national account sales, distributor development & management, export sales, direct to consumer sales, call center direct to winery sales, bulk wine sales, custom crush/AP sales, wine development and future strategic growth. 

With over 14 years of wine experience, executive, wine blogger, fine wine investor, and winemaker Eric Guerra has led some of the industries’ most iconic wineries and wine brands. His roles have been diverse, from the brand, tasting room, D2C, finance, sourcing, production and sales management.

He’s managed iconic brands like industry leader Kendall-Jackson, the Napa Valley destination of Mumm Napa, the Rioja gem Campo Viejo, the Russian River boutique Gary Farrell Winery and the prestigious Maison Perrier-Jouët Champagne. Eric’s unique and diverse exposure to the wine industry truly covers all aspects from grape… to bottle… to the consumer.

Eric’s most recent role as Chief Sales & Marketing Officer of the custom winery Terravant Wine Company located in Santa Barbara County, growing the business from 7k to over 500k during his tenure. In this role, he has won 14 design awards including the 2016 San Francisco Chronicle Label Contest Sweepstakes Winner.

Eric travels extensively developing private label wines and brands for the largest wine buyers in the US such as Darden, Kroger, WholeFoods, CPK, Foodlion, HEB, Ruth’s Chris, Albertsons, Target, ABC Liquor and more. As a wine blogger, in 2016 Eric launched Reserve Tastings with Eric Guerra focusing on educating the wine consumer through travel and entertaining.

Here are some of the sessions you will be attending on July 25 & 26:

 Tim Hanni MW Master of Wine and Speaker at Napa Wine Academy 

July 26 | Session1

Bulk Wine Financial Benchmarks 

Tim Hanni, one of the first two Americans to earn the title of Master of Wine.