The private-label spirits industry is experiencing rapid growth in the United States, driven by shifting consumer preferences and increasing demand for premium yet cost-effective alcoholic beverages. Retailers, hospitality businesses, and major distributors are leveraging private-label spirits to offer exclusive products that compete directly with well-known brands.

What Is Driving the Growth?

1. Higher Margins & Cost-Effectiveness – Private label spirits allow retailers and distributors to maximize profit margins by cutting out intermediaries and reducing branding costs.

2. Consumer Perception & Quality – Many private label spirits now match or surpass national brands in quality, gaining strong consumer trust.

3. Customization & Brand Identity – Businesses can develop unique spirits tailored to their target market, creating exclusivity and customer loyalty.

4. Premiumization & Craft Influence – Consumers are willing to explore high-quality private label spirits, including craft-style whiskies, vodkas, and tequilas.

5. Sustainability & Transparency – Eco-conscious production methods and ethical sourcing are becoming key selling points for private-label spirits.

Popular Categories in Private Label Spirits

a) Whiskey & Bourbon: Many retailers and chains are launching premium private-label whiskies, capitalizing on the growing demand for aged and small-batch spirits.

b) Vodka & Gin: Custom formulations and unique botanicals are helping private-label vodka and gin brands carve a niche in the market.

c) Tequila & Mezcal: With the rising popularity of agave spirits, private-label tequila and mezcal offerings are becoming sought-after.

d) RTD Cocktails & Hard Seltzers: Ready-to-drink (RTD) cocktails and private-label hard seltzers are rapidly expanding as consumers look for convenience and quality.

e) Rum & Brandy: Specialty rums and craft-style brandies are being introduced under private labels, catering to connoisseurs and mixologists.

International Bulk Wine and Spirits Show: July 29-30, 2025, San Francisco, USA

The 8th annual International Bulk Wine and Spirits Show returns to San Francisco on July 29-20, 2025. The 8th edition show theme is ‘Crop to Shelf’, where the entire supply chain of the wine and spirits category will come under one roof. Get your visitor tickets here.

Major Players in the Private Label Spirits Market

Retailers like Costco (Kirkland Signature), Trader Joe’s, Total Wine & More (Spirits Direct), Aldi, and Walmart (Sam’s Club Member’s Mark) have successfully expanded their private label spirits lines, proving that store-brand spirits can rival well-established commercial brands.

The Future of Private Label Spirits in the USA

As the private-label spirits category continues to grow, key trends shaping the future include:

1. Innovation in Flavor Profiles – Barrel-aged, cask-finished, and infused spirits are becoming more prominent in private label portfolios.

2. Direct-to-Consumer (DTC) & E-Commerce Growth – Online sales and digital marketing are enabling private label spirits to reach a wider audience.

3. Luxury & Craft Expansion – High-end private-label spirits, including single-barrel and limited-edition releases, are gaining traction.

Connect with the Industry at the International Bulk Wine & Spirits Show

For those looking to capitalize on the booming private-label spirits industry, attending the International Bulk Wine & Spirits Show (IBWSS) is a must. The event brings together producers, retailers, distributors, and industry leaders, offering invaluable networking opportunities and insights into sourcing, branding, and distribution strategies for private-label spirits.

Whether you're a retailer looking to develop a unique private label portfolio or a producer seeking new business partnerships, IBWSS provides the perfect platform to connect with the right stakeholders and stay ahead in this competitive market.

Join us at IBWSS to explore the future of private-label spirits and expand your brand’s potential!

Also Read:
The Pros of Private Label Wines and Spirits and How to Excel at it
Private Label Beverages: Your One-Stop Shop To Get To Market
IBWSS 2025 Is Set To Empower Bulk and Private Label Buyers With Its New Theme