In today’s fast-shifting global landscape, navigating logistics and sourcing strategies requires more than just experience—it demands agility, foresight, and a constant pulse on geopolitical, environmental, and economic shifts. In a standout session from the IBWSS Insights series, Marco Vannucci, Corporate Logistics & Global Sourcing Senior Manager at Grupo Peñaflor, shares how one of South America’s largest wine groups is adapting its sourcing playbook to meet the demands of a volatile market.

Vannucci dives deep into the challenges wine businesses face today—rising tariffs, freight bottlenecks, currency fluctuations, and unpredictable climate patterns. But rather than dwelling on roadblocks, he highlights practical frameworks and tactical thinking to stay resilient and responsive. He emphasizes the importance of scenario planning and developing multi-country supplier networks to reduce over-reliance on any one region.

“Flexibility in your sourcing strategy isn’t optional anymore,” says Vannucci. “It’s a competitive edge.”

One of the key messages that resonated is the shift from cost-driven sourcing to risk-adjusted sourcing. Marco illustrates how Grupo Peñaflor is assessing total landed cost alongside stability, quality consistency, and speed to market. This shift is helping their brands remain responsive and profitable, despite unpredictable headwinds.

For those managing logistics or looking to build a global supply chain for their wine or spirits business, this session offers more than theory—it offers a roadmap.

Want to Navigate the New Normal in the Wine Business? Attend IBWSS This July

If you’re in the business of wine or spirits and want actionable tools to stay ahead, you need to be at IBWSS on July 29-30 in San Francisco. Sessions like Marco Vannucci’s aren’t just insightful—they’re strategic guides to the future of our industry. Whether you’re a producer, brand owner, importer, or distributor, IBWSS gives you two days of learning, deal-making, and networking.

Your ticket includes access to all sessions, lunches, cocktail networking hours, and a chance to meet the decision-makers shaping tomorrow’s beverage landscape.

Secure your seat today. Visit the IBWSS ticket page to book your spot and stay competitive in today’s global market.

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