In this talk, Sid will ask Jason what an effective sales process for a winery or a brewery should look like. If they had 2 salespeople with the objective to grow state distribution and regional and national chain accounts. What would a new business development process look like? Where do they source leads and targets? Sample vs conversion ratio? Closing tips?

A must listen if you are a winery, distillery or brewery. Here's how he breaks it down on where you need to focus:

1. Brand capabilities.

2. Sales capabilities.

3. Leadership capabilities.

Jason will be speaking at the upcoming International Bulk Wine & Spirits Show this July 25-26 in San Francisco. Feel free to set meetings with him after the talk and he will be happy to share his insights on sales and sales training.