William (Bill) Auxier
General Manager at Surf City Still Works
Bill Auxier is a beverage industry professional and Master Distiller with 15 years of expertise in spirits production and brand operations. A Chemical Engineering graduate of Syracuse University with an MBA from the UCLA Anderson School of Management, Bill uniquely translates technical production methods into successful commercial ventures. Having played a pivotal role in driving the operational scaling and growth of notable spirits brands, he is currently developing Sunset Spirits, a new brand identity based in Los Angeles. He is a recognized expert in spirits manufacturing, scaling, and the evolving landscape of beverage development.