Pete Barger is the Co-Founder and Chief Executive Officer of Southern Distilling Company, a family-owned craft distillery based in Statesville, North Carolina. Since co-founding the company in 2013, he has led its growth into one of the leading producers of bulk spirits, contract distillation, and private label solutions, serving beverage brands across the United States and international markets.

At the 2026 International Bulk Wine & Spirits Show (IBWSS) in San Francisco, Pete will share his expertise on the bulk spirits market, contract distilling, private label production, and the opportunities and challenges shaping today's beverage alcohol supply chain.