Chris Arora is the Manager of Wine Operations at Celebrity Cruises, where he oversees wine programs and beverage operations across the cruise line. A Certified Sommelier through the Court of Master Sommeliers and a WSET Certified Educator, Chris has built his career in wine education, hospitality, and beverage program management, with experience spanning restaurants, wine education, and cruise hospitality.

At the 2026 International Bulk Wine & Spirits Show (IBWSS) in San Francisco, Chris will share insights from the perspective of a large hospitality buyer, discussing wine purchasing, beverage program development, and the trends influencing buying decisions within the hospitality sector.