In this engaging conversation, join Sid Patel, CEO of IBWSS and Beverage Trade Network, as he sits down with Robyne Eldridge, Vice President of B2C eCommerce at Southern Glazer's Wine & Spirits.

Discover the world of B2C E-commerce and how it's revolutionizing the wine and spirits industry. Robyne shares invaluable insights into how this channel can boost sales for both brands and retailers in the online market.

If you're in the wine and spirits business or simply curious about the future of online sales, this video is a must-watch! Don't miss out on the expertise and knowledge that can take your business to the next level.