Wine and spirits executive with 20 years in distributor management and 20 years in supplier management, giving a rare, full view of the three-tier system from both sides of the table. Has led sales for leading distributors, managed markets for major suppliers and family estates, and built and owned a vineyard and consulting practice. Builds disciplined, data-driven sales organizations on EOS/Traction and consistently grows revenue and case volume through deep producer partnerships and rigorous field execution.