Chander Bhola is a leading beverage sales, marketing and strategy executive with extensive experience in the U.S. on-premise market. At Sazerac Company, he works across global on-premise key accounts, developing strategic relationships with major restaurant, hotel and hospitality groups.

Chander brings deep expertise in national account development, beverage RFPs, portfolio strategy, supplier partnerships and building programs that perform across multi-unit operations. He is also a member of the 2027 Vibe Conference Advisory Board and is widely recognized for connecting beverage brands with the commercial and operational needs of today’s on-premise buyers. At IBWSS San Francisco, he will share practical insights drawn from his experience working at the intersection of beverage suppliers, national accounts and hospitality operators.