Sid Patel has been in the wine and spirits industry for over 18 years. He is the founder of Beverage Trade Network, a company that owns some of the world's leading events and trade shows like USA Trade Tasting, International Bulk Wine and Spirits Shows, London Competitions, USA Ratings, Sommeliers Choice Awards, Paris Wine Cup, Cannabis Drinks Expo and more. 

BTN also owns media assets around the world like Sommelier Business, On Trade, Drinks Merchants, London Drinks Guide, New York Drinks Guide, San Francisco Drinks Guide, Paris Drinks Guide, Bartender Business, and more.

Sid started his career in the drinks industry with his own private label wine brand from Australia called "Friday Monkey". He grew his private label wine business in the USA and also was a wholesaler in the state of Delaware and was using a self distribution route in New Jersey. He had a total of 10 private label brands and operated in 36 states before he started the Beverage Trade Network.

Recently Sid also launched a new gin brand called 'Quokka' which is made in London and is now available in the UK market.