Robyne Eldridge is the Vice President of Omnichannel B2C eCommerce for Southern Glazer’s Wine and Spirits, the largest beverage alcohol distributor in North America. She has nearly 20 years of beverage experience across sales, marketing and DTC from Diageo, Treasury Wine Estates, Peet’s Coffee and Southern Glazers Wine & Spirits . Robyne joined Southern Glazers 6 months before the pandemic to build out their B2C eCommerce customer strategy and team. She currently leads  Omnichannel eCommerce sales execution for national account customers and priority eCommerce enabled regional account customers. Robyne has a bachelor’s degree from University of the Pacific and an MBA from UC Berkeley Haas School of Business.