Jessica is a brand marketing and digital transformation executive with a seriously successful track record of launching CPG brands and DTC businesses that scale. As the Chief Growth & Experience Officer at Vintage Wine Estates (NASDAQ: VWE) her role is to drive the VWE digital transformation roadmap, unifying DTC, eGrocery and Supply Chain enabling customer satisfaction and employee empowerment. Most recently as the Chief Marketing & Digital Officer, Jessica lead DTC division growth from $30 million to $100 million in less than 3 years.
A respected ecommerce and marketing influencer, Jess successfully launched digital native companies Cameron Hughes Wine Chwine.com, Southern Poverty Law Center Tolerance.org and Charles Schwab Schwab.com to critical acclaim. She led the launch of Urban Decay cosmetics with the disruptive brand tagline“Black is Cool”and created the brand reinvention platforms for Chevron“Human Energy” and Hewlett-Packard “The Science of Printing” to re-establish their value and meaning in the global consumer marketplace.
Jess has been honored for her work by industry peers and publications, and is a sought out writer, speaker and commentator on digital transformation, ecommerce and brand marketing strategy. Her insights have been featured in Forbes, Inc., Fox Business, The Wall Street Journal, Vogue and more.