Sarah (Morra) Qualters

Director of Marketing, Corporate Brands & Emerging Channels, at The Wine Group

I'm an energetic, decision-oriented marketer who loves juggling a variety of brand projects at once. I love working with teams big and small to bring new brands to life that fill consumer needs.

I'm currently the Senior Director of Marketing for The Wine Group's Corporate Brands Division (Private Label) and Emerging Channels (Convenience, Dollar, etc). In this role, I'm responsible for 45+ brands across 20+ key retailers nationwide. I manage a team of 4 that is responsible for both base and innovation in private label wines. Prior to this role, I was a Senior Brand Manager at The Wine Group, with a team of 2 direct reports, responsible for one of the companies biggest brands: Cupcake Vineyards. Before this, I was the Innovation Brand Manager at TWG, responsible for launching new wine brands for the company, running test markets across various retailers, and helping to further develop the innovation strategy at the company.

Previously, I was an Associate Marketing Manager at The Clorox Company, with experience on both base businesses and innovation. I have led integrated marketing campaigns for Clorox Sprays, Green Works, F409, and Tilex.

I received my Masters in Business Administration (MBA) from UC Berkeley - Haas School of Business in May 2013.

Before beginning at Haas, I worked for Booz Allen Hamilton in Strategic Communications for three years. I supported a variety of government agencies (FBI, Department of Treasury, IRS, and Marine Corps) in various aspects of strategic communications including communications planning, branding, stakeholder relationship management, measurement, data collection and analysis, and marketing.

I graduated from the College of William & Mary with a BA in psychology and a minor in marketing in May of 2008.

Specialties: brand management, innovation, marketing, branding, market research, stakeholder relationship management, communications, strategy, organizational behavior, social psychology