Latitude Beverage is the innovative, Boston-based company behind a portfolio of national wine brands, including 90+ Cellars, Lila Wines, Iron Side Cellars, Magic Door Vineyards, and Mija Sangria. The company was founded in 2007 by Kevin Mehra, who saw an opportunity to make high-end wine more accessible by purchasing oversupply from top wineries across the globe, bottling the wine under his own labels, and selling it to consumers at a lower price. This unique business model, based on the centuries old function of the négociant, became the foundation for 90+ Cellars. This same model has enabled Latitude Beverage Company to expand its portfolio with five additional brands. Latitude is now recognized as one of the fastest growing wine companies in America.