Latitude Beverage is the innovative, Boston-based company behind a portfolio of national wine brands, including 90+ Cellars, Lila Wines, Iron Side Cellars, Magic Door Vineyards, and Mija Sangria. The company was founded in 2007 by Kevin Mehra, who saw an opportunity to make high-end wine more accessible by purchasing oversupply from top wineries across the globe, bottling the wine under his own labels, and selling it to consumers at a lower price. This unique business model, based on the centuries old function of the négociant, became the foundation for 90+ Cellars. This same model has enabled Latitude Beverage Company to expand its portfolio with five additional brands. Latitude is now recognized as one of the fastest growing wine companies in America. NE42 was establish in 2018 to focus on the private label needs of our retail partners. With Latitude Beverage's track record of source high quality wine, experience developing brands, and established network for bottling, importation, and distribution, NE42 has the resources and knowledge to create custom brands from vineyard to store floor from nearly every wine growing region in the world.