The association successfully promotes Bulgarian wine in the USA and Europe. The organization\'s efforts are aimed at achieving sustainable and constant development of the Bulgarian wine industry, offering professional, marketing and business support for its members; providing access to new markets; effective representation at international events; participation in projects and initiatives financed with EU funds. The Association unites producers or producers of wines with PDO, PGI , as well as varietal wines without PDO and PGI, as they produce over 20% of the wines produced annually in Bulgaria (with PGI, PDO or varietal wines without PDO and PGI). Full members of the organization are wine producers from the essential wine regions of the country.