Exhibitor FAQ

1. How many SKUs can I showcase at my table?

We suggest that a maximum of 6 SKUs are poured at a table. You may bring more SKUs if you would like however we suggest that 6 types of wines or spirits work the best for a buyer to taste. This includes different varietals within a brand umbrella as well. For example: if your brand ABC has a Shiraz, Merlot, Cabernet Sauvignon and your brand XYZ has Pinot Gris these are counted as 4 SKUs.

2. How many bottles do I need for sampling?

We recommend a minimum of 4 bottles per SKU. You may bring/ship additional bottles as you see fit.

3. What is included at my exhibitor table?

The trade tasting is a trestle table set up. Your pricing covers ALL costs associated with the show. You are required to bring in one roll-up banner only and may place marketing material on your table. You are ONLY ALLOWED to bring your samples, marketing material, and samples to pour. No equipment is allowed at the show. It is a walk around tasting set up. IBWSS will provide you with the below:

  • Tasting Table
  • Ice Bucket + Spittoon
  • Black Tablecloth & Skirting
  • 2 Chairs
  • Ice (as required)

4. Will ice and wine or spirits glasses be provided?

Wine and Spirits glasses will be collected by visitors as they enter the room so you will not need to have any glasses at your table. Ice may be collected at the ice station as and when required.

5. What else can I display at my table?

You may display a roll-up banner behind your table. Other materials that may be displayed include brand sell sheets, brochures, business cards and pricing for importers and distributors. Only 1 roll-up banner can be displayed per table. Table Signage, spittoon and ice bucket will be provided by IBWSS. No machinery or equipment is to be displayed.

6. Roll-up banner dimension requirements? Recommended size. 80-85 x 200cm Examples:

7. Are there power outlets available at my table?


8. Do I need TTB Cola Waiver approval for my products?

If the SKU(s) are already imported to the US and will be shipped to our warehouse domestically by your importer in the US, the TTB Cola Waiver Approval is NOT required.

If the SKU(s) will be shipped from overseas, whether or not they are already approved, MHW LTD must be listed as consignee and importer of record on the commercial invoice and a TTB cola waiver IS required.

9. What does the $50 fee for storage & delivery include?

This fee includes storage, handling, and transport from the warehouse to your table at the tasting venue.

10. How should I ship my samples?

We will send detailed instructions about how to ship samples in April and May. If you need additional information, please email nick@ibwsshow.com

11. What is the deadline to ship samples?

If you are an international producer and if your samples are coming from overseas, you will need to apply for TTB / Cola approvals. Once we get the approvals, we will send you an update to ship your samples. DO NOT ship until we advise and until your TTB / Cola approvals are done. You must send all the paperwork to us by May 31, 2017. TTB will take up to 2 weeks to get your labels approved.

All samples must be received at the warehouse address we have provided you via email with clear IBWSS labels and they must be delivered before June 30, 2017. All samples will be returned back to the sender after June 30, 2017. For questions or assistance with samples, please email nick@ibwsshow.com

Once again, please note: If your samples are coming from overseas, we must file for a TTB / Cola waiver. Do not ship samples without notifying us.

12. Can I ship samples to the venue directly?

No, the venue does not provide this facility. The samples must be shipped to our warehouse (using the instructions we will send) or you may bring them in with you directly on the day of the tasting.

13. How will I find my samples for the tasting?

If you have shipped your samples to IBWSS's nominated warehouse, your samples will be at your table when you arrive.

14. Can I bring my samples directly to the venue?

Yes, you may bring in samples with you when you come into the show. We ask that you arrive a little early to allow for setup.

15. Will you chill my products before my arrival?

We are unable to chill your wine before the event. We ask that you arrive an hour before the start of the event at 10 am to be able to place your wines on ice for chilling.

16. What are the event times?

July 26-27, 2017 - South San Francisco Conference Center (July 26: 11 am to 5 pm, July 27: 11 am to 4 pm)

What are the exhibitor bump-in and bump-out times for the event?

The bump-in time on July 26 is 8 am.
The bump-out time on July 27 is 4 pm.

18. What is my table number? Where am I placed on the tasting floor?

The floor map is available in the Table Selection link in Exhibitor Zone.Please select your table number if you have not already done so. 

19. How many buyers are you expecting at the event?

We expect about 1500 - 2000 trade visitors over 2 days. This includes wineries, distilleries, importers, distributors, On-premise and off-premise retailers and members of the press.

20. How many exhibitor badges are included with my registration?

Any number of exhibitor badges may be registered. However, only 2 people can stand at a table at any given time. Registration for badges can be done through Exhibitor Zone.

21. How many show deals can I submit as an exhibitor?

You can submit ONE show deal only.

22. What is the deadline to submit the show deal and how can I modify them or delete them?

All show deals must be entered via your exhibitor zone by May 31, 2017. You may edit and modify your show deals before May 31. From June 1, you will not be able to modify your show deal as we will make them live and they will be sent on for printing in the catalog.

20. How do I know if my show deal is approved or not approved?

Please log into your exhibitor zone and click on Show Deal section. If you have entered your show deal there, you will be shown the status of your deal and a reason if not approved.