Rachelle Carandang
Senior Manager - Product Development and Sourcing Beverages at Sam's Club
Rachelle Carandang, CFS, is the Senior Manager of Product Development & Sourcing, Beverages at Sam's Club, where she leads the development and sourcing of wines, spirits, and ready-to-drink beverages. In her role, she works closely with suppliers to develop products that deliver quality, value, and strong consumer appeal while supporting the beverage strategy for one of the largest membership retailers in the United States.
At the 2026 International Bulk Wine & Spirits Show (IBWSS) in San Francisco, Rachelle will share insights into retail product development, beverage sourcing, private label opportunities, and the factors that influence buying decisions for large-format retailers.