This Year’s Theme Is “Bulk Up Your Bottom Line”

2018 IBWSS San Francisco will focus on ways that market participants can increase their overall profitability.

The 2018 International Bulk Wine & Spirits Show (IBWSS) in San Francisco will give participants from around the world a unique hands-on opportunity to learn how they can leverage trends within the bulk wine and spirits industry to grow their business and become more profitable. In recognition of that fact, the theme of this year’s event will be “Bulk Up Your Bottom Line.” The event will build on the phenomenal success of the inaugural IBWSS event in San Francisco held in July 2017. It will include a trade show expo where buyers and sellers can interact, as well as a full two-day business conference featuring some of the leading names within the wine & spirits industry. Topics will include best practices within the bulk wine, bulk spirits and private label industry, ways to maximize ROI from existing infrastructure, and new ways to reach customers.

The show, organized by Beverage Trade Network, will bring together suppliers, retail buyers, importers and distributors in the very heart of California’s wine industry. “We’re really excited about bringing together some of the biggest names within the bulk wine and spirits industry in 2018 and helping them grow their businesses,” said Sid Patel, CEO of Beverage Trade Network.

Looking ahead, the IBWSS San Francisco event will emphasize several unique ways that participants can bulk up their bottom line, such as by:

Meeting potential new partners: The IBWSS San Francisco show has been set up to provide a platform for wineries and distilleries to talk face to face with producers, brokers and suppliers at each stage of the bulk supply chain;

Receiving specialized knowledge of the bulk and private label marketplace: Talks, seminars and workshops at IBWSS San Francisco have all been set up to provide participants with key practical advice on every aspect of working in bulk and private label channels;

Gaining an international perspective: Another key aspect of IBWSS San Francisco is that it truly is international. There will be exhibitors from the United States, Australia, Western Europe, South America and South Africa. There will also be the chance to hear directly from producers and wineries in all the main wine producing countries;

Obtaining unique consumer insights: An important component of the upcoming event will be dedicated to helping participants get a solid grasp on the rapidly changing attitudes of customers. Participants at IBWSS San Francisco will have the chance to hear from leading marketing and advertising experts.

Learning more about private labels and national chains: The panel of speakers includes past buyers of leading national chains of the U.S., giving you insight on how to work with them on private label programs.



Conference Speakers

Steve Dorfman

Steve Dorfman
Partner at Ciatti Company

Global Wine Market Update and Opportunities
Discover the latest trends and opportunities in the global bulk wine market

25 July / 09:00am - 09:30am

Kevin Mehra

Kevin Mehra
President and Founder, Latitude Beverage

How to Build a 500,000 case Virtual Wine Company
Learn solid tips on marketing, branding, sales and distribution for private label brand owners, breweries and distilleries

25 July / 09:30am - 10:00am

Eric Guerra

Eric Guerra
Chief Sales and Marketing Officer, Terravant Wine Company

Setting Up Your Sales Channels and Process
To Double Your Revenue

Find out how to build your sales process and break it down to various components in order to grow your top line

25 July / 10:00am - 10:30am

Jeffrey P Cody

Jeffrey P Cody
Wine Buyer for Whole Foods

Tips For Retailers To Effectively Merchandise
and Price Their Private Labels

Learn how mainstream wine retail pricing can impact your private label sales as well as how to set up promo retail pricing

25 July / 02:00pm - 02:30pm

Kevin Boyer

Kevin Boyer
President & CEO, Custom Vine

Procurement To Fulfillment For Private Label Clients
Get insights on custom wine procurement, packaging and fulfillment for private label clients

25 July / 02:30pm - 03:00pm

Luke Arie

Luke Arie
Regional Sales Manager, California & Bulk division

How To Optimize Shipments of Bulk Wine and Spirits and Save
Find out your options for shipping bulk wine spirits, either across the world or across the country

25 July / 03:00pm - 03:30pm

Ben Salisbury

Ben Salisbury
President, Salisbury Creative Group

Putting the Sales Back Into Your Sales Team
Learn how to improve sales performance and squeeze every last drop of potential from your sales team

26 July / 09:00am - 09:30am

Larry McGinn

Larry McGinn
Founding Member, IMI Agency

Cracking the Code of National Account Sales
Do a deep dive into getting national accounts, including the inside story on how to pitch to big box chains

26 July / 09:30am - 10:00am

Michael Brughelli

Michael Brughelli
Director of Winery & Grape Sales and Acquisitions,
Turn Key Wine Brands

Bulk Wine Business For Today
Obtain unique insights into how to become more competitive within the bulk wine industry

26 July / 10:00am - 10:15am

Jim Kopp

Jim Kopp
Director of National Accounts at The Thornhill Companies

5 Key Steps to Building a Control Brand That Scales
Get insights into a 5-step “RAPID” approach to building a control brand that achieves escape velocity

26 July / 10:15am - 10:30am

Jose Santos

Jose Santos
President and CEO at Enartis USA, Inc

Blending for Profits
Learn tips for creating profitable wine brands and avoiding common problems in blending

26 July / 02:00pm - 02:30pm

Tom Baril

Tom Baril
Sales Consulting Partner, Equinox Technology Partners

Supply Chain Issues In Getting Specialty or Private Label Brands From Producer, to and through the Distributor
Learn how to manage your supply chain and stay close to your retail customer

26 July / 02:30pm - 03:00pm

Tim Hanni MW

Tim Hanni MW
Master of Wine and Speaker at Napa Wine Academy

Bulk Wine Financial Benchmarks
Find out how to optimize the balance of your cost of goods and other factors in order to maximize your profits

26 July / 03:00pm - 03:30pm



25 & 26 July, 2018, South San Francisco Conference Center, San Francisco, California


Beverage Trade Network (BTN), the organizer of IBWSS San Francisco 2018, is the leading online platform dedicated to connecting the global alcoholic beverage industry. Throughout the year, Beverage Trade Network organizes events around the world to raise awareness of key industry trends and provide a central destination for the leading names in the industry to meet and connect.




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