Meet One of the Leading Wine Brokers from New Zealand at IBWSS 2017

Wine Brokers NZ began operation in November 2006 and is based in Marlborough, New Zealand. They understand that your business is market led and supply and cash flow are crucial elements to you and your business. They are here to make your life easier. Whether it be bulk wine, grape supply, or packaged product such as clean skins or labelled – they can make your sourcing and trading problems disappear. Professional, prompt, personable, no fuss service. They look forward to working with you.

Wine Brokers New Zealand is a bottled and bulk wine export and brokering company based in Marlborough, New Zealand’s major wine producing region. They also offer full wine making services. They pride themselves on their strong & direct relationships with wine makers & grape growers in the region and throughout the rest of New Zealand.

Services

Wine Brokers NZ deals in wine services and brokering services and base themselves in Marlborough, New Zealand’s major wine producing region. They  pride themselves on their strong & direct relationships with winemakers and grape growers in the region and throughout the rest of New Zealand. Their services encompass a variety of areas of the wine industry from sourcing of grapes through to exporting and shipping of bulk and packaged wines. Browse the options below for a comprehensive list of the services they can provide you. Please contact them if you wish to discuss in further detail how they may be able to help you.

They have a wide range of buyers, both local & international who have on going requirements for New Zealand grapes & bulk wines. If you are looking to sell to help with cash flows or to balance variations between production and current sales levels Wine Brokers NZ can quickly and easily place your products with qualified buyers taking the hassle out of moving surplus stock.

Own Label Services

Wine Sourcing:

Wine Brokers

Increasing the volumes or creating proprietary blends. They can source the wine for your label, blend it and prepare it for bottling or shipping in bulk.

Packaging:

Wine Brokers

Finding competitive supply lines. Bottling & packaging your wine into branded packaging at competitive rates.

Export & Shipment:

Wine Brokers

Wine Brokers NZ can arrange the logistics and paperwork to get your wine to the markets of your choice with the required documentation in a seamless and efficient manner.

Meet and Explore Wine Brokers NZ services at IBWS Show. The International Bulk Wine and Spirits Show (IBWSS) is an annual trade show and conference which will give wineries, importers, supermarkets, retailers, restaurants, distilleries and other buyers a premiere international platform to source bulk wine and spirits and meet private label suppliers. Book now and save on exhibitor rates 

Only 10 Spots are left to become an Exhibitor at the 2017 International Bulk Wine and Spirits ShowRegister Now and Join the show as an Exhibitor.

Top Five Tips for Bulk Wine Sales

From sample prepping and customer service to picking the right trade partners, successfully selling bulk wine on the spot market is a comprehensive business.  Specializing your services, marketing your product and building a long standing stales network are all part of your overall business plan, but how can you ensure you getting the best deal?

BTN interviews Steve Fredericks, CEO of Turrentine Brokerage, and has identified some best practices for getting the most out of your bulk wine for sale.

These five tips are applicable to companies that specialize in bulk production and sales to companies selling bulk wine on the spot market once every few years.

1. Think Customer Service.

Even in the bulk market, the party exchanging cash for product is a customer.  When you are just getting rid of excess inventory, buyers still need to feel they are working with a company that is professional and easy to deal with.  This may sound obvious, but few wineries apply marketing principles to wines for sale in bulk.   If you treat that bulk buyer like a real customer, pretty soon you’ll have more such customers bidding for your products, producing better prices and faster turnover.

2. Don’t Neglect It; Improve It.

Offer the best wine you possibly can.  Don’t just grab a sample from the tank.  Work with it, adjust the acid, enhance the color, clean it up, make it taste better, make it look better. Try to make lab blends that taste better than the components.  Consider sacrificing a little of your better wines in order to upgrade bulk lots.  This may be counter-intuitive, but the quality of the wine you offer in bulk will dramatically affect the quantity of dollars you get back.  Within this past year we have sold California appellation Cabernet Sauvignon for as low as $5 per gallon and as high as $10 per gallon.  We have sold Napa Valley Cabernet as high as $50 per gallon and as low as $20.  It pays to present the best blends possible.

3. Get the Wine Ready First.

There are early buyers most years and it is good to get your wines ready quickly for these buyers.  Even more importantly, never send out a sample of a wine you would not be willing to purchase yourself.  While sellers diminish defects in their own minds, buyers magnify them. Remember that the winemaker on the other end is – justifiably – suspicious.  He does not want to purchase someone else’s problem.  If one of his own wines should exhibit a little H2S, for example, he is not concerned. He knows the history of his wine and is confident it will clean up.  But if a bulk sample shows the same amount of H2S, he wonders whether someone else has already tried – and failed to clean up the wine. In fact, that might be the reason the seller is trying to offload what is otherwise a pretty good wine.  He may end up purchasing another wine he does not like as well, in other respects, but which seems safer.  The bottom line is: make extra efforts to be sure your wine is showing well – even to a suspicious buyer – before you send out that sample.

4. Prepare Samples that Sell.

It is a shame to lose a sale just because of a bad sample, but it happens all the time.  Some knowledgeable and responsible person must make sure that the sample is properly drawn and accurately represents the wine.  The sample should be clearly labeled with all of the relevant information (percentage varietal, vintage and appellation, gallons available, how stored, tank and lot number, asking price, broker information, date sample drawn, and analysis if available – Alcohol, Total Acid, pH and VA).  Samples should be sent quickly, when requested.  If the sample is going directly to a potential buyer, inform your brokers or any other partners by e-mail or phone as soon as the sample has been sent to facilitate fast, efficient follow-up.

5. Pick the Best Partners.

Finally, the most important element of selling wines in bulk is picking the right partners.  You must pick the right broker to present your wines, mediate any questions or problems and negotiate and document a sale.  If you are offering high quality wines, you will want to have a broker known for selling high premium bulk. It’s also important to ensure the partners you choose will be able to help you plan for profit around wine business cycles.

Tim HanniThis article is contributed by Steve Fredericks, CEO of Turrentine Brokerage. Steve Fredricks joined Turrentine Brokerage in 1991 as a bulk wine broker. Over the years he has established himself as an expert in the sales of bulk wine and grapes, understanding market cycles, and building long term relationships.

Meet Steve Fredericks at IBWSS Conference to learn and explore on buying bulk wine and how its works.

Get your visitor trade pass at super early bird pricing and join the industry at International Bulk Wine and Spirits Show in San Francisco. Meet more than 80 exhibitors from all over the world offering private label, bulk wine, bulk spirits and contract winemaking services. (Register online) to save and avoid gate ticketing fee)

Only 10 Spots are left to become an Exhibitor at the 2017 International Bulk Wine and Spirits ShowRegister Now and Join the show as an Exhibitor.

IBWSS Super Early Bird Visitor Registration Now Open

The International Bulk Wine and Spirits Show (IBWSS) is an annual trade show and conference, open to trade professionals only, which takes place in San Francisco, CA. The event is dedicated to the business of bulk wine, bulk spirits, private label and contract bottling business. Join the biggest gathering of bulk wine, bulk spirits, contract bottling and private label business professionals.

WHO ARE THE VISITORS / BUYERS?
IBWSS visitors are buyers looking to meet up their demand of bulk wines, bulk spirits, private label programs, grape buying or contract manufacturing.Wineries, distilleries, importers, distributors, retailers, national and regional chains, negociants, brokerage firms and press members.

WHERE AND WHEN
July 26-27, 2017 – South San Francisco Conference Center (11am to 6pm)

ibwss

PRICING FOR VISITOR REGISTRATION:
Super Early Bird: $25 (Ends Oct 30,2016)
Early Bird: $35 (Ends March 30, 2017)
Regular: $55 (From April 2017)

Super Early Bird Visitors will get special discount codes for IBWSS conference and workshops.

CANCELLATION  / REFUND POLICY
Full refund if you cancel before May 30, 2017. No refund from June 1, 2017

EVENT PRODUCER
International Bulk Wine and Spirits Competition is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish IBWSS as a premiere sales and marketing event committed to connecting the private label and bulk beverage industry.

Get your visitor trade pass at super early bird pricing and join the industry at International Bulk Wine and Spirits Show in San Francisco. Meet more than 80 exhibitors from all over the world offering private label, bulk wine, bulk spirits and contract winemaking services. (Register online) to save and avoid gate ticketing fee)

Only 10 Spots are left to become an Exhibitor at the 2017 International Bulk Wine and Spirits ShowRegister Now and Join the show as an Exhibitor.

Hours Left To Become an Exhibitor at Early Bird Rates – IBWS Show 2017

International Bulk Wine and Spirits ShowIBWSS (IBWSS) is the only event dedicated to the business of bulk wine, bulk spirits, private label and contract bottling business. Join the biggest gathering of bulk wine, bulk spirits, contract bottling and private label business professionals.

50% Exhibitor spots are already sold out. Reserve your spot today with early bird pricing (ends in 48 hours) and join the biggest event for bulk wine, bulk spirits and private label business in USA. Reserve here and grow your bulk wineEarly bird pricing ends in 48 hours. Save $400 on exhibitor fee and 1 complimentary conference ticket valued at $600. Total Savings of $1000. Prices go up from October 1.

IBWSS will give supermarkets, retailers, restaurants, wineries, distilleries and other buyers a premiere international platform to source bulk wine and spirits and meet private label suppliers.

In addition to a wide range of programs running throughout the fair, the trade show will also feature a business conference dedicated to the private label and bulk wine and spirit business. With in-depth market studies and instructional seminars from some of the industry’s biggest names, the central part of the conference’s remit is to encourage sustainable growth and profitability in the bulk wine and spirit sector.

IBWSS exhibitors are wineries and distilleries looking to sell bulk wine and spirits, producers and negociants who offer contract manufacturing or private label programs, and wineries, distilleries and importers who have one-time excess stock to clear.

IBWSS buyers are wineries and distilleries looking to meet their demand, importers, retailers and distributors looking for private label programs, and negociants who are looking to meet new growers and producers.

If you are a winery looking to grow contract wine manufacturing or private label wine services, we encourage you to exhibit at IBWSS and join the largest gathering of private label wine professionals in the USA.

Only 10 Spots are left to become an Exhibitor at the 2017 International Bulk Wine and Spirits ShowRegister Now and Join the show as an Exhibitor.

Alternate Routes To Grow Your Distribution

One of the greatest challenges for foreign wineries, breweries or spirit brands these days in the U.S. market is to find a point of entry.

Private Label Wine Show - DistributionOne of the greatest challenges for foreign wineries, breweries or spirit brands is to find a point of entry.
Importers are inundated with requests for representation and most brands don’t appear to distinguish themselves from any other unrecognizable brand name. Once an importer takes on your brand it is just the beginning of the journey.
How do you stand out from all the other wines? How do you ensure that one order from the importer turns into two?

The key is often to think outside the box.
In the case of a winery which has a U.S. importer, but is unhappy with the level of sales or simply wants to ensure the relationship continues, opportunity can be found in developing a rapport with a chain. Not the typical chain that readily comes to mind – supermarkets and enormous national accounts with hundreds or thousands of stores. Not only are these almost impossible to penetrate and require an established broker or national distributor to develop the relationship, but they may require more volume than the average winery can provide. Smaller restaurant and retail chains which are theoretically easier to approach may provide all the case movement a winery could wish for.

The importer is providing the basic infrastructure and the wines are warehoused and available in the U.S., allowing a chain to build from one store or a handful, from a few cases to a pallet. Whatever the size, they don’t normally start with a container order unless they have made a commitment to a very inexpensive brand with a national distribution network. Container orders can come, even for small or higher priced wines, but taking a chance on wines that are already in the country is a much more feasible option.

If you haven’t already met buyers on sales calls around the country, start by asking the importer for any distributor’s placements that are part of a chain. It may just be one wine in one city at the moment, but if it is Fleming’s restaurant, a Whole Foods specialty grocery store or a Costco, this opens up opportunities for other areas. Cultivate the buyer, ask how you can expand on distribution in theirs or other areas, and capitalize on healthy sales already in place by speaking with regional buyers. Offer to give volume discounts, do wine dinners, in-store tastings or ask for a meeting with store managers.

If you have lost an importer, the knowledge of these placements can mean the opportunity to get back into the country through a chain, rather than starting the whole process all over again of contacting importers who may or may not have any interest.

There are advantages you need to leverage:
– The brand needs to built up a loyal consumer base across the country that the chain can supply through direct shipping;

– The chain should be a multi-million dollar business that pays on time every time;

– The chain should work with a local importer/distributor that clears their products for them for a reduced fee, thus allowing the retailer to make significantly more on the sale and encourages them to continue promoting the brand.

Some disadvantages could be:
– All their eggs are in one basket. In the event anything changes with the chain they could lose all U.S. distribution;

– They have no control over sales and which wines are sold, which could conflict with which wines they produce of the greatest volume;

– Distribution is limited to one state and at the off-premise retail level.

Consider other ways in which you can “think outside the box” when looking at back door distribution and approaching potential customers:
Do you have a particularly popular wine of the moment, such as Moscato or a sweet red at a good price point? Could you produce one for this market?

Are these wines of considerable cachet elsewhere and highly rated?

Did you develop relationships with any particular distributors in the old importer network and can approach them for either an importer recommendation, or ask if they are interested in bringing them in themselves?

Do you have any special connections, or wines suited to wine clubs, military bases or other potentially large buyers of wine?

Could you offer exclusive arrangements based on either limited availability of your wine or providing a specialty label for them?

Often it means starting small and it always means being tenacious, focused, consistent and working hard, but the rewards of being creative in this market are often worth it. More tips on how you can grow your Business

Article Source: BTN Academy 

If you are a winery looking to grow contract wine manufacturing or private label wine services, we encourage you to exhibit at IBWSS and join the largest gathering of private labelwine professionals in the USA.

Only 10 Spots are left to become an Exhibitor at the 2017 International Bulk Wine and Spirits ShowRegister Now and Join the show as an Exhibitor.

Private Label Strategy To Grow Your Own Sales

private-labelWhat are the main reasons that your brewery, distillery, or winery should go the Private Label route to build your business? With continual growth across almost every category, the market is continually shifting to service the needs of new consumers and evolving trends.

This article is designed to offer several unique ways that certain Breweries (Craft Spirits and Wineries) can build high-performing brands for producers who want to fill a specific need in the marketplace.

There are eight steps that most brand owners review when going into the “Private Label” beer, wine and/or spirits business:

1.) Branding/Concept development—sourcing the customer with the need

2.) Researching and analyzing the concept

3.) Logo, Design and Prototype development

4.) Product Formulations, Flavor Development and Quality Assurance

5.) Business and Management Services
(Licensing, TTB Label Approvals,FDA Label Compliance, & Trademarking)

6.) Packaging/SKU Development

7.) Warehousing and Logistics

8.) Sales, Marketing and Distribution Support

There are many off-shoots of breweries and packaging facilities that offer their services to put private label beverages on the map. Some of them are set up strictly for producing blended beverages and/or carbonated soft drinks. Many produce bottled waters, fruit juices and energy drinks as well.

But the expansion and upgrading of old line breweries and packaging facilities, plus the addition of new business models in both the retail chain arena and craft beer hotbed, have developed some unique “one stop shops” for growing private label brands to gain access to these growing beer, wine and spirits markets—here are just a few:

Monarch Customer Beverages—Cold Spring, MN

Billed as a “Your single source solution for private label beverages and contract manufacturing.” Services provided include:
1.) Custom product, flavor and label development
(beer, energy drinks,CSD’s, and bottled water)

2.) Trademark searches

3.) Raw materials sourcing
(bottles, cans, labels, boxes, trays, ingredients)

4.) Bottling and packaging services
(glass, cans, multi-packs, PET, aluminum bottles)

5.) Production management
(scheduling, bottling, lab testing, analysis)

6.) Logistics, warehousing and distribution

U.S. Beverage Manufacturing—San Louis Obispo, CA

Billed as “Your Beverage Turnkey Solution.” Development Services they provide include:

1.) Personalized beverage development
(alcoholic bevs, coffee/teas, energy drinks/shots, kids drinks, CSD’s, Lemonade, sports drinks, and waters)

2.) Beverage packaging and label design
(Cans, bottles, bag-in-the-box,canisters, cartons, gift packs, PET, pouches, stick packs, tetra packs,tubes & hot bottles).

3.) Legal Services
(Licensing, Compliance, Trademarks and Brand Registration)

4.) Creative design and website services
(label, website and package design)

5.) Sales and Marketing
(distributor network, brokers, and retail chains)

6.) products, sauces and marinades, soups & vegetables, waters, energy beverages, and wines & spirits

City Brewery—La Crosse, WI

Billed as the “Premier Contract Beverage Producer” With State-of-the Art Plants in La Crosse, Latrobe, PA and Memphis, TN City Brewery’s professional services include:

1.) Unique beverage mix with beer, flavored malt beverages, energy drinks, teas and alcoholic cider.

2.) Brewing and aging cellars

3.) Blending and batching for FMB’s and beverages

4.) Packaging and unique configurations
(Bottles, cans, kegs, multi-packs, rainbow variety packs, cold fill, hot fill and shrink wrap capability)

5.) Quality assurance
(Analytical lab, package lab, micro lab, plant sanitation, data reporting, sample library, and CIP validation)

6.) Warehousing and logistics
(warehousing, logistics, transport, refrigeration/cooler space, rail car loading capability, and inventory)

7.) National footprint with three production facilities

Winery Exchange—Novato, CA

“Building Brands Worldwide” is their calling card. Winery Exchange professional services originate from their strong retail connections, including:

1.) Private label branding for Worldwide retailers
(Clients have included Kroger, Costco, Delhaize Group, Tesco, Fresh & Easy, Cost Plus, Whole Foods, H-E-B & Salisbury)

2.) Research
(Closely follow consumer trends in product categories, target pricing, and impactful packaging and l levels of brand support required to break through to consumers).

3.) Brand concept development
(Designs are presented to retailers based on research provided)

4.) Packaging Implementation
(Logistics, customer service, and distributor teams work with brand marketing to implement a new product)

5.) Marketing Programs
(Calendars are provided to gain displays, creative POS, in-store demos, and PR/press coverage)

6.) Winery Exchange uses Production facilities like City Brewery to bring their product to market.

BrewHub LLC—St. Louis, MO

“Today’s beverage landscape is changing”—a new concept in Craft Brewing, BrewHub is building 5 Craft Breweries of similar size at 75,000 barrels each in sunbelt and high growth craft beer areas. Their services are similar to the others, but have some significant differences, due to craft brewing methodology:

1.) Partner Brewing (50,000 sq ft facility, 75,000 barrels of available capacity, state-of-the-art brewing, packaging and warehousing set up fro small batches, flexibility to brew, package and co-pack multiple brands, tasting room fro clients to use with distributor/retail partners, and easy access for full goods transportation).

2.) Facility & Operations
(Fermentation, Brewing Options, Packaging Options, Refrigerated Storage, Central Distribution).

3.) Brewing Services & Options
(Ingredients, Batch sizes, mashing strategies, aging, custom hopping schemes, finishing and pasteurization).

4.) Laboratory Services
(Physical Analysis, Microbiological Analysis, Chemical Analysis).

5.) Sales and Distribution Services
(Distributor Agreements, Distributor and Retail Relationships, Inventory
Control and Rotation, Sales Training and Support, Sales Reporting Category Management, Pricing Strategy, Sales Incentives and Competitive Analysis).

6.) Marketing
(Market/Consumer Research, Brand Building, Labels/Packaging, POS, Sales Promotions, Special Events, Sponsorships, Media Plans, Public Relations).

7.) Export Opportunities
(international Contacts, Logistics, Legal Services, and Co-Packing).

Summary:
Market dynamics are constantly changing everywhere around us. Craft breweries are being built at a pace of three per day!!

The landscape of freight and logistics is scary due to high fuel prices, independent trucker declines and lack of suitable rail car services in smaller cities. The Craft Beer, Artisan Wine, and yet Craft Spirits Markets couldn’t be stronger and yet they compete in a very difficult economic environment. Growth continues as the consumer looks for “higher quality and better tasting, at the expense of less volume.”

The Beverage Companies listed above are all after another expanding segment in the U.S.—private label and contract beverages for the consumer looking for variety and good tasting brands at favorable prices. Private labels are being requested by retailers in today’s market – and not the plain old generic white beer cans.

The graphics are impactful, have appetite appeal, are eye-catching and taste great because of quality control and improved customer service by the larger players and focused companies. If you want a large size bottle with a diamond shaped label, in a 9 pack box, with varnish for consumer reaction, foil neck over wax and bottle conditioned product, there is a co-packer ready to that for you in every part of the U.S. today. Your “one stop shop” is a good way to pad your bottom line with custom orders.
As per the examples above, there are many ways to grow your company through innovative approaches to the market. It is important to study the market and identify any possible opportunities that can possible maximize your profits without putting you over your capacity.

Article source: BTN Academy

If you are a winery looking to grow contract wine manufacturing or private label wine services, we encourage you to exhibit at IBWSS and join the largest gathering of private labelwine professionals in the USA.

Only 10 Spots are left to become an Exhibitor at the 2017 International Bulk Wine and Spirits ShowRegister Now and Join the show as an Exhibitor.

Private label Market Report For Europe

Private label’s value market share in Europe fell by 0.6 points to 38.3% in 2015, compared to the previous year as a share of the total FMCG market. This highlights both a downward trend and the fact that retailers and manufacturers are struggling to cope with challenging market conditions, including pressure from a growing discounter channel, as well as national brands pumping large amounts of money into promotions. Private label market share measured by pack sales also dropped by 0.5 points to 47.4% last year.private label market in Europe fell in 2015

The report analyses private label sales trends, price and promotions across six countries in Europe (France, Germany, Italy, Spain, the Netherlands and the United Kingdom), as well as in the US and Australia.

To learn more, please download and read this IRI Special Report

Only 10 Spots are left to become an Exhibitor at the 2017 International Bulk Wine and Spirits ShowRegister Now and Join the show as an Exhibitor.