How To Make Your Online Advertising Pay Off

 

Most people waste most of their online advertising money. Don’t be that clueless chump! Publisher, journalist and former international exec in advertising and PR Lewis Perdue will show you the: 10 ways to get your money’s worth by defining the 2 best things online ads can do, the 3 biggest mistakes that offend viewers, and the 5 specific features that grab, hold and motivate the people you want to do business with.

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About Lewis Perdue:

Lewis Perdue is Editor and Publisher of Wine Industry Insight whose Daily News Fetch executive email briefing enjoys the largest double-opt-in subscribership (23,000+) in the North American wine industry. Wine Business Monthly, which he founded in 1991, remains the American wine industry’s largest circulation print publication.

He founded Wines West, a Los Angeles-based wine importer/wholesaler/distributor specializing in high-end Italian brands. He is the author of 22 published books including several bestsellers and two bestselling non-fiction books about wine: The French Paradox and Beyond (wine and health) and The Wrath of Grapes, an industry overview that included an accurate prediction of the California glut of 2001. Lew has founded five companies and been involved as a consultant at the startup stages of a number of successful companies including Kalpana (acquired by Cisco) and Lynx Software Technologies (lynx.com).

About IBWSS Conference:

At the IBWSS Conference, you can learn from some of the most influential professionals in the beverage industry. These presentations from industry leaders on today’s preeminent ideas on marketing, sales and distribution will challenge and inspire you to grow your bulk wine, bulk spirits, and private labeling business. The conference will have TED-Style talks where speakers will give you insights into the strategies and standards that the industry’s top thinkers are using to shape the marketplace around you.

The International Bulk Wine and Spirits Show aims to give the bulk trade a truly dynamic trading platform where buyers can confidently conduct business with the world’s most reputable suppliers.

Event Producer: Beverage Trade Network

International Bulk Wine and Spirits Competition is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish IBWSS as a premiere sales and marketing event committed to connecting the private label and bulk beverage industry.

Time & Venue :

San Francisco Conference Center, 255 S Airport Blvd, South San Francisco, California, on July 26, 2017, at 10:00 am – 10:30 am.

Grab your IBWSS Conference passes and learn more from Lewis Perdue about how to make your online advertising Pay Off

How To Develop and Delivery Successful Bulk Wine Programs

Deborah Parker Wong presents several different models that are being used to develop a variety of successful bulk wine programs and the forces that are driving their success.

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She’ll illustrate style and quality parameters for blends using examples from these programs, discuss best practices that help ensure quality and share forward-looking industry insights taken directly from her interviews with some of the industry’s most successful companies.

About Deborah Parker:

Journalist, educator, author and consultant, Deborah Parker Wong, DWSET is Northern California editor for The Tasting Panel, SOMM Journal and Clever Root where she reports on the global wine and spirits industries.  In addition, she contributes features on business and production technology to Vineyard & Winery Management magazine and news to Drinks Business. Deborah co-authored “1000 Great Everyday Wines” published by Dorling Kindersley in 2011.

As a sensory consultant to the beverage and technology industries, Deborah serves as spokesperson and provides guidance in quality assessment and product development. She holds the Wine and Spirits Education Trust (WSET) Diploma, teaches WSET certification courses for Discover Wine & Spirits Academy and is as an adjunct professor of wine at Cabrillo College in Santa Cruz, Calif. She scores wine for Planet Grape Wine Reviews and she is a professional wine judge for several regional, national and international wine competitions.  Her motto is: To learn, read. To know, write. To master, teach.

About IBWSS Conference:

At the IBWSS Conference, you can learn from some of the most influential professionals in the beverage industry. These presentations from industry leaders on today’s preeminent ideas on marketing, sales and distribution will challenge and inspire you to grow your bulk wine, bulk spirits, and private labeling business. The conference will have TED-Style talks where speakers will give you insights into the strategies and standards that the industry’s top thinkers are using to shape the marketplace around you.

The International Bulk Wine and Spirits Show aims to give the bulk trade a truly dynamic trading platform where buyers can confidently conduct business with the world’s most reputable suppliers.

Event Producer: Beverage Trade Network

International Bulk Wine and Spirits Competition is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish IBWSS as a premiere sales and marketing event committed to connecting the private label and bulk beverage industry.

Time & Venue :

San Francisco Conference Center, 255 S Airport Blvd, South San Francisco, California, on July 27, 2017, at 3:30 pm – 03:45 pm.

Grab your IBWSS Conference passes and learn more from Deborah Parker about how to develop and delivery successful bulk wine programs

Global Bulk Wine

10 Points You Need To Include In Private Label, Bulk Wine and Spirits Distribution Agreements

 

Donna Hartman talks about agreements for bulk wine and spirits from the perspective of both buyers and sellers. A MUST attend session if you plan on offering bulk products to importers, retailers, and distributors.

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About Donna H. Hartman, Esq

Donna focuses her practice on the representation of companies in the alcoholic beverage industry. In her more than twenty years of experience, she has worked with numerous preeminent brands.

Her areas of expertise include corporate legal affairs, general corporate, commercial transactions, due diligence, acquisitions/dispositions, legal and regulatory compliance, employment law, and intellectual property management. Donna represents the Millstone Spirits Group LLC, a Pennsylvania-based craft distiller, The Connacht Whiskey Company Ltd., based in Ireland, as well as others in the industry.

Previously, Donna was Senior Vice President, General Counsel and Secretary to Rémy Cointreau USA, Inc., a global industry leader of premium beverage alcohol products. Donna is also actively involved in the beverage alcohol industry, and has held various leadership posts at the National Association of Beverage Importers, Inc. (NABI) and the Distilled Spirits Council of the United States (DISCUS).

About IBWSS Conference:

At the IBWSS Conference, you can learn from some of the most influential professionals in the beverage industry. These presentations from industry leaders on today’s preeminent ideas on marketing, sales and distribution will challenge and inspire you to grow your bulk wine, bulk spirits, and private labeling business. The conference will have TED-Style talks where speakers will give you insights into the strategies and standards that the industry’s top thinkers are using to shape the marketplace around you.

The International Bulk Wine and Spirits Show aims to give the bulk trade a truly dynamic trading platform where buyers can confidently conduct business with the world’s most reputable suppliers.

Event Producer: Beverage Trade Network

International Bulk Wine and Spirits Competition is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish IBWSS as a premiere sales and marketing event committed to connecting the private label and bulk beverage industry.

Time & Venue :

San Francisco Conference Center, 255 S Airport Blvd, South San Francisco, California, on July 26, 2017, at 9:30 am – 10:00 am.

Grab your IBWSS Conference passes and learn more from Donna H. Hartman, Esq about 10 points you need to include in private label, bulk wine and spirits distribution agreements.

Global Bulk Wine

Trends That Are Shaping The Global Bulk Wine, Spirits and Private Label Market

Global Bulk Wine

So where do you see bulk wine and bulk spirits going? which are the top markets importing bulk wine? who are the top sellers of bulk wine? where do we stand on private label market, is it growing in te USA? Get your questions answered when Brandy Rand shares her insights at the IBWSS Conference.

About Brandy Rand:

Brandy Rand is the Vice President of U.S. Marketing and Business Development for the International Wine & Spirits Research (IWSR). Brandy has over 15 years marketing and management experience in the beverage alcohol industry. She has worked on dozens of global brands for Allied Domecq Spirits & Wines and Bacardi USA, and has held strategic consulting roles with several emerging craft and innovation companies. With her knowledge of the beverage industry, she’s also known as an accomplished spirits educator and writer.

About IBWSS Conference:

At the IBWSS Conference, you can learn from some of the most influential professionals in the beverage industry. These presentations from industry leaders on today’s preeminent ideas on marketing, sales and distribution will challenge and inspire you to grow your bulk wine, bulk spirits, and private labeling business. The conference will have TED-Style talks where speakers will give you insights into the strategies and standards that the industry’s top thinkers are using to shape the marketplace around you.

The International Bulk Wine and Spirits Show aims to give the bulk trade a truly dynamic trading platform where buyers can confidently conduct business with the world’s most reputable suppliers.

Event Producer: Beverage Trade Network

International Bulk Wine and Spirits Competition is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish IBWSS as a premiere sales and marketing event committed to connecting the private label and bulk beverage industry.

Time & Venue :

San Francisco Conference Center, 255 S Airport Blvd, South San Francisco, California, on July 26, 2017, at 9:10 am – 9:30 am.

Grab your IBWSS Conference passes and learn more from Brandy Rand about trends that are shaping the global bulk wine, spirits and private label market.

Global Bulk Wine

Postmodern Winemaking

Clark Smith is an MIT dropout who worked wine retail in the 70s. He has been making wine since 1976.  After two degrees from Davis and a decade of modern winemaking at R.H. Phillips, he realized that he made very tasty modern whites and terrible reds. He spent the 90s exploring French winemaking under Pascal Ribereau Gayon and Patrick Ducournau while also introducing winemaking innovations such as reverse osmosis, micro-oxygenation and barrel alternatives to the U.S.  In 2008 he sold Vinovation and took over the editorship of AppellationAmerica.com and published Postmodern Winemaking in 2013, Wine and Spirits magazine’s Book of the Year.  His Fundamentals of Modern Wine Chemistry, an enology degree in a weekend, has graduated 4,000 winemakers since 1986.  His principal interests today are to support the technical and marketing competence of wineries in emerging regions and to heal the bad marriage between winemakers and wine lovers by reestablishing a spirit of openness, authentic dialogue, and mutual respect.

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About IBWSS Workshop:

IBWSS Workshops are a new concept for bulk wine and bulk spirit importers, distributors, and private label wine manufacturers to get information and insights from experts in a highly-personalized workshop-style class. There will be 6 workshops planned between two days. Get expert advice from people in the know. Some topics include ‘Postmodern Wine-Making’ by Clark Smith, ‘Bulk spirits – opportunities for adding value to a blank slate’ by Steve Burch, ‘They want what?? Practical responses to demands for Certificates of Analysis in International Trade’ by Gordon Burns and much more.

Time & Venue :

San Francisco Conference Center, 255 S Airport Blvd, South San Francisco, California, on July 26 at 12:00 pm – 01:00 pm.

Grab your IBWSS Workshop passes and learn more from Clark Smith about Postmodern Winemaking.

Postmodern Winemaking

Meet One of the Leading Wine Brokers from New Zealand at IBWSS 2017

Wine Brokers NZ began operation in November 2006 and is based in Marlborough, New Zealand. They understand that your business is market led and supply and cash flow are crucial elements to you and your business. They are here to make your life easier. Whether it be bulk wine, grape supply, or packaged product such as clean skins or labelled – they can make your sourcing and trading problems disappear. Professional, prompt, personable, no fuss service. They look forward to working with you.

Wine Brokers New Zealand is a bottled and bulk wine export and brokering company based in Marlborough, New Zealand’s major wine producing region. They also offer full wine making services. They pride themselves on their strong & direct relationships with wine makers & grape growers in the region and throughout the rest of New Zealand.

Services

Wine Brokers NZ deals in wine services and brokering services and base themselves in Marlborough, New Zealand’s major wine producing region. They  pride themselves on their strong & direct relationships with winemakers and grape growers in the region and throughout the rest of New Zealand. Their services encompass a variety of areas of the wine industry from sourcing of grapes through to exporting and shipping of bulk and packaged wines. Browse the options below for a comprehensive list of the services they can provide you. Please contact them if you wish to discuss in further detail how they may be able to help you.

They have a wide range of buyers, both local & international who have on going requirements for New Zealand grapes & bulk wines. If you are looking to sell to help with cash flows or to balance variations between production and current sales levels Wine Brokers NZ can quickly and easily place your products with qualified buyers taking the hassle out of moving surplus stock.

Own Label Services

Wine Sourcing:

Wine Brokers

Increasing the volumes or creating proprietary blends. They can source the wine for your label, blend it and prepare it for bottling or shipping in bulk.

Packaging:

Wine Brokers

Finding competitive supply lines. Bottling & packaging your wine into branded packaging at competitive rates.

Export & Shipment:

Wine Brokers

Wine Brokers NZ can arrange the logistics and paperwork to get your wine to the markets of your choice with the required documentation in a seamless and efficient manner.

Meet and Explore Wine Brokers NZ services at IBWS Show. The International Bulk Wine and Spirits Show (IBWSS) is an annual trade show and conference which will give wineries, importers, supermarkets, retailers, restaurants, distilleries and other buyers a premiere international platform to source bulk wine and spirits and meet private label suppliers. Book now and save on exhibitor rates 

International Bulk Wine and Spirits Show (IBWSS) Visitor registrations are now open. Get Your Visitors Trade Pass Now. 

IBWSS

IBWSS Expands In Europe With London As a Host City

Beverage Trade Network is pleased to announce the launch of the International Bulk Wine and Spirits Show in London on 24 & 25 January, 2018.

The International Bulk Wine and Spirits Show (IBWSS) is an annual trade show and conference, open to trade professionals only, and is set to take place at the Royal Horticultural Halls in London, UK.

IBWSS exhibitors are wineries and distilleries looking to sell bulk wine and spirits, producers and negociants who offer contract manufacturing / private label programs and wineries / distilleries / importers who have one time excess stock to clear. IBWSS buyers are other wineries and distilleries looking to meet their demand, Importers, Retailers and Distributors looking for private label programs and negociants who are looking to meet growers and producers.

IBWSS London will give supermarkets, retailers, restaurants, wineries, distilleries and other buyers a premiere international platform to source bulk wine and spirits and meet private label suppliers.

In addition to a wide range of programs running throughout the fair, the trade show will also feature a business conference dedicated to the private label and bulk wine and spirit business. With in-depth market studies and instructional seminars from some of the industry`s biggest names, the central part of the conference`s remit is to encourage sustainable growth and profitability in the bulk wine and spirit sector.

IBWSS buyers are wineries and distilleries looking to meet their demand, importers, retailers and distributors looking for private label programs, and brokers and negociants who are looking to meet new growers and producers.

“The bulk segment holds the largest market share in the wine and spirits industry,” said Sid Patel, CEO of Beverage Trade Network.  “Bulk trading is an age-old trade between producers, but we are now seeing the business take on a very impressive position across the industry. The International Bulk Wine and Spirits Show in London aims to give the bulk trade a truly dynamic trading platform where buyers can confidently conduct business with the world’s most reputable suppliers.”

As one of the leading private label and bulk wine and spirits markets in the western world, London is positioned perfectly for the fair. The UK has long developed the bulk trade and is home to many bulk traders servicing the globe.

With the launch of IBWSS London, international bulk suppliers from some of the world`s most important markets will have unprecedented access to the European market.

Pre-Registrations for The International Bulk Wine and Spirits Show are now open to domestic and international suppliers.

Exhibitors can register their interest here: https://goo.gl/forms/zeknb4r4FArYEZ1i2

IBWSS will email a discount code to pre-registered suppliers for the biggest discount for exhibitor pricing when registrations open on April 1. For more information about visiting or exhibiting at the fair, please contact Malvika Patel, malvika@beveragetradenetwork.com, phone +1 855 481 1112 (USA).

About Beverage Trade Network: Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit www.beveragetradenetwork.com.

Date : 24-25 January, 2018

Venue : The Royal Horticultural Hall, London, UK

IBWS Show 2018 Pre Registration Now Open, Register Here to Get the Lowest Pricing Discount Code on the Launch Day (April 1, 2017)

International Bulk Wine and Spirits Show

Meet MGP : A leading Supplier of Premium Distilled Spirits at IBWSS

MGP

MGP

MGP is recognized across the country and abroad as a leading supplier of premium distilled spirits, as well as one of America’s top multi-line producers in the spirits industry. The company is also the largest U.S. supplier of rye whiskey, as well as distilled gin.

A core competency of MGP is the company’s expertise in helping customers create custom formulations. The company offers new distillate and aged spirits in railcar, tanker truck and tote quantities. Their extensive portfolio has continued to expand for today’s discerning tastes and currently includes:

  • Bourbons
  • Whiskeys
  • Gins
  • Grain Neutral Spirits
  • Non-GMO Grain Neutral Spirits

Based in Atchison, Kansas, where the company was founded in 1941, MGP also owns distillery operations in Lawrenceburg, Indiana. The company continues to consistently provide customers with premium products while maintaining state-of-the-art facilities and capabilities. Adding to this is MGP’s finely balanced mix of art and science, which is the cornerstone of their long history of success in helping customers meet evolving consumer tastes.

Among some of the more recent developments at MGP was the creation of four new distilled gins, each featuring a distinctive flavor profile. These include distilled orange, lemon-lime, citrus berry and cucumber gins.

MGP

MGP also embarked on a major warehouse expansion at their Lawrenceburg distillery, essentially doubling the facility’s whiskey maturation capacity.

MGP offers customers the ability to work onsite in a newly constructed distilled spirits innovation center. Located at the Lawrenceburg site, the center enables greater opportunities for customers to work closely with MGP in developing custom formulations unique to their individual brands. It also includes enhanced quality assurance and sensory labs, along with new conference and meeting space.

MGP

In recognition of the company’s growing prominence in the spirits industry, MGP was honored as 2015 Distiller of the Year by the prestigious trade publication, Whisky Advocate.

MGP

Meet and Explore MGP’s services at IBWS Show. The International Bulk Wine and Spirits Show (IBWSS) is an annual trade show and conference which will give wineries, importers, supermarkets, retailers, restaurants, distilleries and other buyers a premiere international platform to source bulk wine and spirits and meet private label suppliers. Book now and save on exhibitor rates 

 

International Bulk Wine and Spirits Show (IBWSS) Visitor registrations are now open. Get Your Visitors Trade Pass Now. 

IBWSS